e enjte, 31 maj 2007

PPC Advertising for Maximum Web Promotion

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?
Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.
Here are the benefits of PPC advertising are:1. You need not be a genius in computer and technology to be able to run this ad campaign. 2. Immediate results are seen after a few days.3. No need to make a website conform to the SEO rules.4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.5. You can make use any search engine available.6. You can type in any keyword you like.
Cons of PPC advertising includes:
1. Fixed payments every month to the search engine you choose.2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.3. Inability to pay for the fees next month would mean removal of your website on the paid listings.4. This advertising can only be used temporarily because it is difficult to handle in the long run.5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.
But how exactly PPC advertising can increase traffic, leads and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign. More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

http://www.mikesteamgold.com/

e mërkurë, 30 maj 2007

PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS "CLICK"

PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.
In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.
PPC advertising is also known under the following names/variations:
· Pay per placement· Pay per performance· Pay per ranking· Pay per position· Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the 'landing pages' for your ads.
7. Placing the advertisement in the search engine.
There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below:
· Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.
· Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.· Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.
· Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Below are some important things to consider when planning on a pay per click campaign:
1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).
2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.
3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.
4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.
5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.
6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:
· Discount offers· Testimonials· Celebrity/famous endorsers· Money-back guarantees· Free trials or sample offers· Freebies· Reverse psychology· Major benefits ("Lose weight")· Direct instructions ("Click here")
7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.
Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

http://www.mikesteamgold.com/

e hënë, 28 maj 2007

Mapping Your Way to a Good HTML Site Map

Ever wondered what site maps are for?
In any internet marketing endeavor, the best thing to do is to maintain a good linkage and to always stay indexed. There many ways available to you online to have your web site indexed and spidered. Using HTML site maps is a way you can utilize to make sure that your site is up to date in the internet and search engine database.
What is a site map?
A site map basically is a page that features or lists the links you have on your web site. This will make it easier for search engines to proceed and spider your web site. It is usually found near the bottom page of a web site.
Why are site maps important?
An HTML site map is important. It should contain the top level pages. In one page, there should be just about the right amount of links in it. The link should not exceed 100 for more favorable views.
There are certain benefits in having a good HTML sitemap. This generally would assure any potential customer to easily navigate the site, find exactly what they came to look for. The site map page will serve as a tool for your visitors. This way they will opt to visit your site more if they can easily browse and find their way in your web site. It can also ensure that your visitors can very well stay in your web site.
Good links will also ensure you that spiders will locate your web site easily each week. This will make your site indexed by the important search engines online. This will also avoid your site from being dropped.
However, HTML site maps may serve more important purpose than merely as another link to click on. The specific purpose you should consider in having a site map is to make it easier for search engine robots to ‘crawl’ in your web site. Pages are located by search engines through ‘crawling.’ It is a process that goes through the index of a page, following the links and adding the pages to the database.
The problem would come in when search engines fail to locate the page because links are not that accessible. It is the site map that will address this dilemma. Search engines will be given access to the different links in your web site simply by following the site map in your home page.
Here are some important pointers in creating your HTML site map.1. Get tutorials on how to make your site map. There are available pages online that can give you a step-by-step guide in coming up with a good website.
2. You can also ensure that your site map looks good, to make it more pleasing to the eye of your visitor and to make navigation easier. You can get ideas for a properly designed site map online too.
3. Make sure that your site map will provide also the links to the important pages in your web site. This way your visitors will not get lost. At the same time you can ensure that your guests will still be able to get the general idea of your web site structure. It is advisable that you make links as simple as possible.
4. Make the link to your site map as visible and obvious as possible in your homepage. Visitors should not spend too much time in locating it or else you might end up losing them.
5. A site map serves more like a table of contents of your website. It should provide all of the different sections of your internet site with all the information and data that may be found in each section.
6. Each of the contents in your site map must have a hyperlink to its respective URL.
7. If you will have to give way to numerous links, you can make use of several pages. You could numbers each site-map page or you could also make use of the contents in naming each site-map.Having an HTML site map will furthermore help you in maximizing traffic to your web site. Just make sure that your homepage as well all the internal pages are properly indexed. Creating a site map will definitely make things more efficient for you. The links to all the pages in your website will be directly connected to your homepage.
Aim high for your internet marketing endeavors. The more links you have to your site, the higher is the possibility of getting a good rank among the major search engines, so don’t hesitate to learn the rules of the game and make yourself a sure winner.

http://www.mikesteamgold.com/

e diel, 27 maj 2007

Site Making Using Google

Businesses that want to sell something in the market need 2 things. The first is the product to be sold which has to be made then distributed to places like the grocery, the mall or the supermarket. The second is marketing which is the vehicle to carry that message across to the consumer so that people are aware of its existence then it is purchased.
The age of the internet has given people the opportunity to make money via the web. There are a lot of websites that offer a person the chance to be seen easily and quickly and one of the best right now is using site maps created by Google.
The benefits of using Google are the following;
· It helps people find ones web page better than other search engines because of better crawl coverage.
· People will be able to search on certain keywords that the person put in place which will directly lead searchers to ones website.
· It allows the person to provide specific information to Google about the web page such as the last time it was modified or how often it is changed.
· Using Google straight will allow ones web page to be seen quickly which is a lot better than other computer companies who promise to do the same thing but can’t deliver in the end.
Now that the benefits have been mentioned, it is now time to go through the step by step process to make a Google site map.
1. The first thing that needs to be done is to do the proper research. The service or product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work.
2. Next, one should focus on the product or service that is being offered to the customer must be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesn’t? What makes it unique which is not only about the product on hand but the service that this can give as well?
Just like a normal business where business is done on the phone or in a store, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.
To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.
3. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used. 4. When a domain name has been selected, one should enter the URL of the website to be created. Google site maker will then crawl the site and create a list of all the links it can find.
5. Next, one should fix the control settings. Doing this will determine how frequent the contents of the site changes which will let Google know how often it should be crawled.
6. If there are certain URL’s that a person does not wish to be included in ones site, Google can be instructed to bypass it so that it will not be crawled and posted on ones site map. One can select what types of files to be bypassed whether these are .zip or .exe files.
7. Also, one has the option of adding the sites FTP information since Google can automatically upload the site map for the person.


http://www.mikesteamgold.com/

e shtunë, 26 maj 2007

Benefits of a generator sitemap

Generator sitemap programs can be downloaded from various sources on the Internet. Generator sitemap programs have two fundamental purposes. Generator sitemap programs help surfers navigate a site effectively. At the same time, a generator sitemap program encourages search engine spiders. Google offers one of the most popular generator sitemap programs ever to hit the Internet. The generator sitemap of google makes it possible for a website to get listed and get updated by the google search engine. Setting up the generator sitemap helps speed up the addition of the web pages of a site to the google listing. The generator sitemap also makes it easier for a site to get noticed by online surfers. In addition, any changes made to a website that has a generator sitemap is immediately picked up by google. The generator sitemap also helps keep online information fresh and up-to-date for users.
Visibility is key to generator sitemap
Visibility is a major concern when using a generator sitemap. A website that is completely indexed has better chances of getting top search engine placement in page results. Many of the popular browsers used by searchers and that support java recognize generator sitemap programs. These include firefox and Internet explorer.
An online consumer that searches for a specific content on the web can immediately be directed to any one of the web pages of a particular site. The generator sitemap makes it easier for a search engine to provide accurate results from web pages they are familiar with.
Who can benefit from a generator sitemap?
A generator sitemap is highly recommended for websites that often do repeated modification of their web pages. A generator sitemap can be used for websites of any size, regardless of the number of web pages a site may contain.
Although using a generator sitemap is not a guarantee of increased site rankings, it does however provide a website a better opportunity of getting listed on a search engine.
Working with a generator sitemap
Most of the available generator sitemap programs available on the web make use of extensible markup language or XML. Similar to hypertext markup language or HTML, XML is used widely in blogs and syndicated feeds on the Internet. Each line of a XML code for a generator sitemap has a specific purpose.
The location or <.loc> identifies the name of the web page of a website. The line <.lastmod> indicates when the web page was last modified. The format for <.lastmod> can either be dd.mm.yyyy, dd.mm.yyyy hh:mm, dd/mm/yyyy or dd/mm/yyyy hh:mm. Shortcuts can also be used to simply the assignment of dates to the cell.
<.changefreq> advises the search engine of a specific time frame when the web page is regularly updated. This can either be done on an hourly, daily, weekly, monthly or yearly basis. For web pages that are not updated, the value 'never' is used. <.priority> indicates the level of priority that a search engine should give a particular web page of a website. These levels range from 0.0 for least priority to 1.0 for high priority.
Creating a dynamic generator sitemap
Creating a dynamic generator sitemap is useful for websites containing various web pages. The google search engine makes it easy for users to adapt their google sitemap with the help of a python script.
The python script generates a sitemap using sitemap protocol. This creates a sitemap from either access logs, URL lists or from web server directories.
Tips for using a generator sitemap from google
As one of more popular search engines offering a generator sitemap for websites on the Internet, google offers a few tips for its loyal users. Using the google sitemap url encoder/decoder is helpful for submitting sitemaps to google. For websites that have numerous web pages, creating a sitemap can be a tremendous task. For this situation it is best to click on the column title in order to make it easier for a URL list to get sorted.
The google generator sitemap allows users to save their settings after creating a sitemap. Users can use these saved settings as a guideline for succeeding generator sitemap updates. The generator sitemap also recognizes the use of robots.txt files.
Using a generator sitemap is a positive move in getting top ranking on the Internet's top search engines as well as high visibility among online users.


http://www.mikesteamgold.com/

e premte, 25 maj 2007

Site Making Using Google

Businesses that want to sell something in the market need 2 things. The first is the product to be sold which has to be made then distributed to places like the grocery, the mall or the supermarket. The second is marketing which is the vehicle to carry that message across to the consumer so that people are aware of its existence then it is purchased.
The age of the internet has given people the opportunity to make money via the web. There are a lot of websites that offer a person the chance to be seen easily and quickly and one of the best right now is using site maps created by Google.
The benefits of using Google are the following;
· It helps people find ones web page better than other search engines because of better crawl coverage.
· People will be able to search on certain keywords that the person put in place which will directly lead searchers to ones website.
· It allows the person to provide specific information to Google about the web page such as the last time it was modified or how often it is changed.
· Using Google straight will allow ones web page to be seen quickly which is a lot better than other computer companies who promise to do the same thing but can’t deliver in the end.
Now that the benefits have been mentioned, it is now time to go through the step by step process to make a Google site map.
1. The first thing that needs to be done is to do the proper research. The service or product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work.
2. Next, one should focus on the product or service that is being offered to the customer must be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesn’t? What makes it unique which is not only about the product on hand but the service that this can give as well?
Just like a normal business where business is done on the phone or in a store, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.
To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.
3. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used.
4. When a domain name has been selected, one should enter the URL of the website to be created. Google site maker will then crawl the site and create a list of all the links it can find.
5. Next, one should fix the control settings. Doing this will determine how frequent the contents of the site changes which will let Google know how often it should be crawled.
6. If there are certain URL’s that a person does not wish to be included in ones site, Google can be instructed to bypass it so that it will not be crawled and posted on ones site map. One can select what types of files to be bypassed whether these are .zip or .exe files.
7. Also, one has the option of adding the sites FTP information since Google can automatically upload the site map for the person.

Benefits of a generator sitemap

Generator sitemap programs can be downloaded from various sources on the Internet. Generator sitemap programs have two fundamental purposes. Generator sitemap programs help surfers navigate a site effectively. At the same time, a generator sitemap program encourages search engine spiders. Google offers one of the most popular generator sitemap programs ever to hit the Internet.
The generator sitemap of google makes it possible for a website to get listed and get updated by the google search engine. Setting up the generator sitemap helps speed up the addition of the web pages of a site to the google listing. The generator sitemap also makes it easier for a site to get noticed by online surfers. In addition, any changes made to a website that has a generator sitemap is immediately picked up by google. The generator sitemap also helps keep online information fresh and up-to-date for users.
Visibility is key to generator sitemap
Visibility is a major concern when using a generator sitemap. A website that is completely indexed has better chances of getting top search engine placement in page results. Many of the popular browsers used by searchers and that support java recognize generator sitemap programs. These include firefox and Internet explorer.
An online consumer that searches for a specific content on the web can immediately be directed to any one of the web pages of a particular site. The generator sitemap makes it easier for a search engine to provide accurate results from web pages they are familiar with.
Who can benefit from a generator sitemap?
A generator sitemap is highly recommended for websites that often do repeated modification of their web pages. A generator sitemap can be used for websites of any size, regardless of the number of web pages a site may contain.
Although using a generator sitemap is not a guarantee of increased site rankings, it does however provide a website a better opportunity of getting listed on a search engine.
Working with a generator sitemap
Most of the available generator sitemap programs available on the web make use of extensible markup language or XML. Similar to hypertext markup language or HTML, XML is used widely in blogs and syndicated feeds on the Internet. Each line of a XML code for a generator sitemap has a specific purpose.
The location or <.loc> identifies the name of the web page of a website. The line <.lastmod> indicates when the web page was last modified. The format for <.lastmod> can either be dd.mm.yyyy, dd.mm.yyyy hh:mm, dd/mm/yyyy or dd/mm/yyyy hh:mm. Shortcuts can also be used to simply the assignment of dates to the cell.
<.changefreq> advises the search engine of a specific time frame when the web page is regularly updated. This can either be done on an hourly, daily, weekly, monthly or yearly basis. For web pages that are not updated, the value 'never' is used. <.priority> indicates the level of priority that a search engine should give a particular web page of a website. These levels range from 0.0 for least priority to 1.0 for high priority.
Creating a dynamic generator sitemap
Creating a dynamic generator sitemap is useful for websites containing various web pages. The google search engine makes it easy for users to adapt their google sitemap with the help of a python script.
The python script generates a sitemap using sitemap protocol. This creates a sitemap from either access logs, URL lists or from web server directories.
Tips for using a generator sitemap from google
As one of more popular search engines offering a generator sitemap for websites on the Internet, google offers a few tips for its loyal users. Using the google sitemap url encoder/decoder is helpful for submitting sitemaps to google. For websites that have numerous web pages, creating a sitemap can be a tremendous task. For this situation it is best to click on the column title in order to make it easier for a URL list to get sorted.
The google generator sitemap allows users to save their settings after creating a sitemap. Users can use these saved settings as a guideline for succeeding generator sitemap updates. The generator sitemap also recognizes the use of robots.txt files.
Using a generator sitemap is a positive move in getting top ranking on the Internet's top search engines as well as high visibility among online users.

e mërkurë, 23 maj 2007

Selecting a Search Engine Optimization Company

A Search Engine Optimization Company can be an invaluableasset in your Internet marketing campaign. They specializein knowing how to raise your search engine positions,monitoring those positions on the regular basis, andadjusting their strategies to account for undesirableresults in any given month. Since this takes a lot of time,effort, and specialized knowledge, it can be in your bestinterest to go to an outside source rather than try tomaintain high search engine positions on your own.
However, like every business, there are good companies andthere are lemons. Knowing the right questions to ask andthe criteria to look for will help you in choosing anaffordable, effective search engine optimization company.
When looking at different companies, begin by consideringthe approach they employ to raise your search enginepositions. Steer clear of companies that use cloaked,doorway, or bridge pages to raise your positions. Thesetechniques violate most search engine policy, and in theworst case scenario, will only get your website severelypenalized, if not removed entirely from a search engine'sindex.
A cloaked page is a page that is created which is invisibleto the regular visitor to your website. The cloaked page iscoded to detect a search engine spider and divert them tothis special page, which is set-up to artificially boostyour search engine position. Doorway or bridge pagesutilize the same concept, but often reside on an entirelydifferent server. Google, one of the largest and mostimportant search engine on the Internet, will remove yourwebsite from their index if they detect you have cloakedpages. Never, never employ any company that uses thistechnique!
Another important element is to get a guarantee that thecompany you hire will not work with your competitors whilethey are working for you. Obviously, this would seriouslycompromise the effectiveness of the search engineoptimization campaign. Be aware that some companies willuse the success they achieve for your website to sell theirservices to your competitors. So get your guarantee inwriting, and make sure it is legally binding.
Of course, one of the most important factors you want tocheck out is the company's track record of results.However, don't take the company's word for it. They willundoubtedly be slanting their results in order to selltheir services to you. To go beyond their simple statementof success, ask them a few pertinent questions, and verifytheir answers.
Ask them which engines they have achieved the best resultson. The ones that are important are the most popularengines, and these are the ones you want to see goodresults on. Since the popularity of search engines canchange with the landscape of the overall Internet, checkout the Nielsen Netratings page at Search Engine Watch. Youcan access this athttp://www.searchenginewatch.com/article.php/2156451.
Next, find out what keywords and phrases they are claiminggreat results with. It's easy to get high rankings withunpopular words. For instance, the keyword "cat leashes"will get high popularity ranking because no one else wouldthink of using it. What you are looking for is good resultsusing popular keywords. Check out the software Wordtracker,available at www.wordtracker.com. You can order a freetrial, or a subscription ranging from 1 day to 1 year. Thissoftware rates the popularity of keywords and phrases basedon actual search engine use.
Next, look for good results over an entire site that thecompany claims to have successfully worked for. You want tosee a wide range of positions over a number of differentsearch engines using different keywords or phrases for theentire site. Request a report for any client the companyclaims to have done well for. This report should show goodpositions on a number of the most popular search enginesfor a variety of different, popular keywords and phrases.
When you are checking out search engine optimizationcompanies, make sure they have actually done the work theyare claiming to have done. Some companies will use othercompany's results in order to get you to sign on with them.If you are in doubt, call the company they are showing youresults for, and ask for the name of their search engineoptimization company.
It's important to keep in mind that a successful searchengine optimization campaign will result in maximumexposure across a wide range of popular search enginesusing a variety of keywords and phrases. This is theformula for a successful campaign, and you should keep italways in the forefront of your marketing strategy.
Ask the search engine optimization company you areconsidering for a report that shows you rankings across anumber of popular search engines for a period of at leastsix months. Remember: search engine marketing is a processthat is continual, and you need a company that not onlyunderstands this, but keeps constant tabs on your searchengine positions. That company must also be able to adjustits strategy in the event that search engine rankings drop.
Since search engine marketing is an on-going process, yourpositions must be constantly monitored. If you want yoursearch engine optimization company to do this for you,request a sample of a monthly report. It is essential thatthis report should show rankings for the most popularsearch engines. Don't be impressed by a report that onlyshows great results for a limited number of small searchengines. These are fairly easy results to acquire. Alsoconfirm that the popular search engine results they areshowing you are indeed the popular search enginescurrently.
Be sure the sample report the company shows you is in aformat that you can easily understand. For example, itcould be in the form of a chart that covers a period of atleast six months and presents data such as the top 50positions broken down on a monthly basis or the top 5 pageseach month. Then, ascertain that the company you areconsidering actually monitors these positions or pagesevery month, and that the sample report they show youincludes findings and recommendations for the specificsite. This insures that the company will actively monitorand make adjustments to their strategy on a continual basisrather than simply gather statistics on your positions. Youneed a company that is actively participant in your searchengine marketing campaign, not just an informationgatherer.
Obviously, your finances have to figure into your choice ofcompany, but bear in mind that a search engine optimizationcompany is crucial the success of your marketing campaign.It is not just a casual accessory. If you cannot afford acompany that will do a thorough and reliable job for yourwebsite, you might consider waiting until you do have thefinances in place.
If you have to find a company and can't wait for yourfinances to catch up, you may be able to find an affordablecompany that will also be able to supply quality, reliablework, such as a fairly new company. Just remember thatthere are risks involved with using a company without aproven track record - and that risk is your money! Don'ttake that leap unless the company can supply you with aleast a few references.
References are the most reliable indicator of a goodcompany. Don't use a company that won't show yourreferences because of any reason, confidentiality included.Remember - even doctors will provide references! The firmyou choose should provide you with a minimum of tworeferences, one that is from the past, and one that iscurrent.
When you contact these references, be prepared to askprecise, specific questions so that neither of your time iswasted. Ask them what their experience was like with thecompany, such as their availability to answer questions anddeal with problems and their ability to meet deadlines. Askthe reference to rate the overall performance of thecompany.
Find out if the company requested that the reference makesignificant changes to their web pages that affected thevisitors coming to their site. You are looking for a searchengine optimization company that can balance the needs ofboth search engines and site visitors without compromisingeither.
The most essential question to ask is whether the work ofthe search engine optimization company resulted in higherprofits for the reference. Without profits, it doesn'tmatter whether your positions are at the top of the list ornot.

Search Engine Keywords Selection

Search engines are the vehicles that drive potentialcustomers to your websites. But in order for visitors toreach their destination - your website - you need toprovide them with specific and effective signs that willdirect them right to your site. You do this by creatingcarefully chosen keywords.
Think of the right keywords as the Open Sesame! of theInternet. Find the exactly right words or phrases, andpresto! hoards of traffic will be pulling up to your frontdoor. But if your keywords are too general or tooover-used, the possibility of visitors actually making itall the way to your site - or of seeing any real profitsfrom the visitors that do arrive - decreases dramatically.
Your keywords serve as the foundation of your marketingstrategy. If they are not chosen with great precision, nomatter how aggressive your marketing campaign may be, theright people may never get the chance to find out about it.So your first step in plotting your strategy is to gatherand evaluate keywords and phrases.
You probably think you already know EXACTLY the right wordsfor your search phrases. Unfortunately, if you haven'tfollowed certain specific steps, you are probably WRONG.It's hard to be objective when you are right in the centerof your business network, which is the reason that you maynot be able to choose the most efficient keywords from theinside. You need to be able to think like your customers.And since you are a business owner and not the consumer,your best bet is to go directly to the source.
Instead of plunging in and scribbling down a list ofpotential search words and phrases yourself, ask for wordsfrom as many potential customers as you can. You will mostlikely find out that your understanding of your businessand your customers' understanding is significantlydifferent.
The consumer is an invaluable resource. You will find thewords you accumulate from them are words and phrases youprobably never would have considered from deep inside thetrenches of your business.
Only after you have gathered as many words and phrases fromoutside resources should you add your own keyword to thelist. Once you have this list in hand, you are ready forthe next step: evaluation.
The aim of evaluation is to narrow down your list to asmall number of words and phrases that will direct thehighest number of quality visitors to your website. By"quality visitors" I mean those consumers who are mostlikely to make a purchase rather than just cruise aroundyour site and take off for greener pastures. In evaluatingthe effectiveness of keywords, bear in mind three elements:popularity, specificity, and motivation.
Popularity is the easiest to evaluate because it is anobjective quality. The more popular your keyword is, themore likely the chances are that it will be typed into asearch engine which will then bring up your URL.
You can now purchase software that will rate the popularityof keywords and phrases by giving words a number ratingbased on real search engine activity. Software such asWordTracker will even suggest variations of your words andphrases. The higher the number this software assigns to agiven keyword, the more traffic you can logically expect tobe directed to your site. The only fallacy with thisconcept is the more popular the keyword is, the greater thesearch engine position you will need to obtain. If you aredown at the bottom of the search results, the consumer willprobably never scroll down to find you.
Popularity isn't enough to declare a keyword a good choice.You must move on to the next criteria, which isspecificity. The more specific your keyword is, the greaterthe likelihood that the consumer who is ready to purchaseyour goods or services will find you.
Let's look at a hypothetical example. Imagine that you haveobtained popularity rankings for the keyword "automobilecompanies." However, you company specializes in bodyworkonly. The keyword "automobile body shops" would rank loweron the popularity scale than "automobile companies," but itwould nevertheless serve you much better. Instead ofgetting a slew of people interested in everything frombuying a car to changing their oil filters, you will getonly those consumers with trashed front ends or crumpledfenders being directed to your site. In other words,consumers ready to buy your services are the ones who willimmediately find you. Not only that, but the greater thespecificity of your keyword is, the less competition youwill face.
The third factor is consumer motivation. Once again, thisrequires putting yourself inside the mind of the customerrather than the seller to figure out what motivationprompts a person looking for a service or product to typein a particular word or phrase. Let's look at anotherexample, such as a consumer who is searching for a job asan IT manager in a new city. If you have to choose between"Seattle job listings" and "Seattle IT recruiters" which doyou think will benefit the consumer more? If you werelooking for this type of specific job, which keyword wouldyou type in? The second one, of course! Using the secondkeyword targets people who have decided on their career,have the necessary experience, and are ready to enlist youas their recruiter, rather than someone just out of schoolwho is casually trying to figure out what to do with his orher life in between beer parties. You want to find peoplewho are ready to act or make a purchase, and this requiressubtle tinkering of your keywords until your find the mostspecific and directly targeted phrases to bring the mostmotivated traffic to you site.
Once you have chosen your keywords, your work is not done.You must continually evaluate performance across a varietyof search engines, bearing in mind that times and trendschange, as does popular lingo. You cannot rely on your logtraffic analysis alone because it will not tell you howmany of your visitors actually made a purchase.
Luckily, some new tools have been invented to help youjudge the effectiveness of your keywords in individualsearch engines. There is now software available thatanalyzes consumer behavior in relation to consumer traffic.This allows you to discern which keywords are bringing youthe most valuable customers.
This is an essential concept: numbers alone do not make agood keyword; profits per visitor do. You need to findkeywords that direct consumers to your site who actuallybuy your product, fill out your forms, or download yourproduct. This is the most important factor in evaluatingthe efficacy of a keyword or phrase, and should be thesword you wield when discarding and replacing ineffectiveor inefficient keywords with keywords that bring in betterprofits.
Ongoing analysis of tested keywords is the formula forsearch engine success. This may sound like a lot of work -and it is! But the amount of informed effort you put intoyour keyword campaign is what will ultimately generate yourbusiness' rewards.

Protecting Your Search Engine Rankings

Your website's ranking on search engines is a vital elementof your overall marketing campaign, and there are ways toimprove your link popularity through legitimate methods.Unfortunately, the Internet is populated by bands ofdishonest webmasters seeking to improve their linkpopularity by faking out search engines.
The good news is that search engines have figured this out,and are now on guard for "spam" pages and sites that haveincreased their rankings by artificial methods. When asearch engines tracks down such a site, that site isdemoted in ranking or completely removed from the searchengine's index.
The bad news is that some high quality, completelyabove-board sites are being mistaken for these web pagecriminals. Your page may be in danger of being caught up inthe "spam" net and tossed from a search engine's index,even though you have done nothing to deserve such harshtreatment. But there are things you can do - and things youshould be sure NOT to do - which will prevent this kind ofmisperception.
Link popularity is mostly based on the quality of sites youare linked to. Google pioneered this criteria for assigningwebsite ranking, and virtually all search engines on theInternet now use it. There are legitimate ways to go aboutincreasing your link popularity, but at the same time, youmust be scrupulously careful about which sites you chooseto link to. Google frequently imposes penalties on sitesthat have linked to other sites solely for the purpose ofartificially boosting their link popularity. They haveactually labeled these links "bad neighborhoods."
You can raise a toast to the fact that you cannot bepenalized when a bad neighborhood links to your site;penalty happens only when you are the one sending out thelink to a bad neighborhood. But you must check, anddouble-check, all the links that are active on your linkspage to make sure you haven't linked to a bad neighborhood.
The first thing to check out is whether or not the pagesyou have linked to have been penalized. The most direct wayto do this is to download the Google toolbar athttp://toolbar.google.com. You will then see that mostpages are given a "Pagerank" which is represented by asliding green scale on the Google toolbar.
Do not link to any site that shows no green at all on thescale. This is especially important when the scale iscompletely gray. It is more than likely that these pageshave been penalized. If you are linked to these pages, youmay catch their penalty, and like the flu, it may bedifficult to recover from the infection.
There is no need to be afraid of linking to sites whosescale shows only a tiny sliver of green on their scale.These sites have not been penalized, and their links maygrow in value and popularity. However, do make sure thatyou closely monitor these kind of links to ascertain thatat some point they do not sustain a penalty once you havelinked up to them from your links page.
Another evil trick that illicit webmasters use toartificially boost their link popularity is the use ofhidden text. Search engines usually use the words on webpages as a factor in forming their rankings, which meansthat if the text on your page contains your keywords, youhave more of an opportunity to increase your search engineranking than a page that does not contain text inclusive ofkeywords.
Some webmasters have gotten around this formula by hidingtheir keywords in such a way so that they are invisible toany visitors to their site. For example, they have used thekeywords but made them the same color as the backgroundcolor of the page, such as a plethora of white keywords ona white background. You cannot see these words with thehuman eye - but the eye of search engine spider can spotthem easily! A spider is the program search engines use toindex web pages, and when it sees these invisible words, itgoes back and boosts that page's link ranking.
Webmasters may be brilliant and sometimes devious, butsearch engines have figured these tricks out. As soon as asearch engine perceive the use of hidden text - splat! thepage is penalized.
The downside of this is that sometimes the spider is a bitoverzealous and will penalize a page by mistake. Forexample, if the background color of your page is gray, andyou have placed gray text inside a black box, the spiderwill only take note of the gray text and assume you areemploying hidden text. To avoid any risk of false penalty,simply direct your webmaster not to assign the same colorto text as the background color of the page - ever!
Another potential problem that can result in a penalty iscalled "keyword stuffing." It is important to have yourkeywords appear in the text on your page, but sometimes youcan go a little overboard in your enthusiasm to pleasethose spiders. A search engine uses what is called"Keyphrase Density" to determine if a site is trying toartificially boost their ranking. This is the ratio ofkeywords to the rest of the words on the page. Searchengines assign a limit to the number of times you can use akeyword before it decides you have overdone it andpenalizes your site.
This ratio is quite high, so it is difficult to surpasswithout sounding as if you are stuttering - unless yourkeyword is part of your company name. If this is the case,it is easy for keyword density to soar. So, if your keywordis "renters insurance," be sure you don't use this phrasein every sentence. Carefully edit the text on your site sothat the copy flows naturally and the keyword is notrepeated incessantly. A good rule of thumb is your keywordshould never appear in more than half the sentences on thepage.
The final potential risk factor is known as "cloaking." Tothose of you who are diligent Trekkies, this concept shouldbe easy to understand. For the rest of you?cloaking is whenthe server directs a visitor to one page and a searchengine spider to a different page. The page the spider seesis "cloaked" because it is invisible to regular traffic,and deliberately set-up to raise the site's search engineranking. A cloaked page tries to feed the spider everythingit needs to rocket that page's ranking to the top of thelist.
It is natural that search engines have responded to thisact of deception with extreme enmity, imposing steeppenalties on these sites. The problem on your end is thatsometimes pages are cloaked for legitimate reasons, such asprevention against the theft of code, often referred to as"pagejacking." This kind of shielding is unnecessary thesedays due to the use of "off page" elements, such as linkpopularity, that cannot be stolen.
To be on the safe side, be sure that your webmaster isaware that absolutely no cloaking is acceptable. Make surethe webmaster understands that cloaking of any kind willput your website at great risk.
Just as you must be diligent in increasing your linkpopularity and your ranking, you must be equally diligentto avoid being unfairly penalized. So be sure to monitoryour site closely and avoid any appearance of artificiallyboosting your rankings.

Paid URL Inclusion

Advertising your services or products on the Internet isboth extremely effective and extremely competitive. Thereare several ways to go about attracting traffic to yourwebsite; Pay-Per-Click is one of the options you can choosefrom, along with developing an SEO, or search engineoptimization campaign. Both pay-per-click and SEO aretargeted to get your website placed as close to the top ofsearch engine results as possible. One of the differencesis that it takes minutes to set up a pay-per-click campaignversus months for a good SEO campaign.
Pay-Per-Click is a simple type of paid advertising thatmost search engines, including some of the largest ones,now offer. It requires a bid for a "per-click" basis, whichtranslates to your company paying the bid amount every timethe search engine directs a visitor to your site. There isthe added bonus that when a per-click site sends yourwebsite traffic, your site often appears in the results ofother prevalent search engines.
As with all marketing campaigns, there are advantages anddisadvantages. If you understand the process and monitoryour pay-per-click campaign frequently, it can be veryeffective. One of the greatest advantages is that you neverhave to tweak your web pages to change your position insearch engine results, as you must do in a typical SEOcampaign. What you do have to do in a pay-per-clickcampaign is pay a fee.
Another advantage is the simplicity of the pay-per-clickprocess. You just bid and you're up and running. It doesn'tdemand any specific technical knowledge, though the moreyou know about search engines and keywords, the easier -and more effective - the process will be.
The downside is that pay-per-click is essentially a biddingwar. A higher bid than yours will lower your position onsearch engine results. This means that you will have toraise your bid to regain your position - which canobviously become quite expensive, especially if you arebidding on a popular keyword.
In order to determine if pay-per-click is a cost effectiveform of marketing for your business, you must do somecomputing to figure out how much each visitor to your siteis worth. You can compute this value by dividing the profityou make on your website over a given period of time by thetotal number of visitors for that same time period. Forexample, if your site made $5,000 in profits and there were2,5000 hits, each visitor would be theoretically worth 50cents. The basic formula is profits divided by visitors.
The figure of 50 cents per visitor is the point at whichyour business breaks even. The idea, of course, is to showa profit, not to merely cover your costs. Therefore, youare aiming at a figure less than 50 cents per click.
Be aware that the most popular keywords often costconsiderably more than 50 cents a click. The only wayaround this is to bid less for these phrases or you will bepaying too much for each individual hit.
The key (pun intended) to success is to learn everythingyou can about search engine keyword research. The good newsis there isn't a limit to the amount of keywords you canadd to your bid because additional keywords do not addadditional cost. This translates into a lot less hassle foryou because there is no need to optimize your site to indexa particular set of keywords.
Obviously, some keywords are much more effective thanothers are, but they will not cost you anything except timeto set-up your account in your pay-per-click bid. Of thepopular search engines that offer pay-per-click, one calledOverture provides an online tool that will give you thedata on how often particular keywords are entered intotheir search engine. They also offer suggestions forkeywords after you enter a description of your site.
In pay-per-click, this written description is crucial. Youmust understand that the object of your description is notto generally attract visitors, but to be as specific aspossible so that only those visitors who are likely to buyyour service or product go to your site. You must useexpert marketing copy to guarantee that your description isboth precise and enticing to attract the most idealcandidates to your site. This description is your mostpowerful tool to insure that your bid is profitable.
Another essential element of pay-per-click advertising isthat you constantly monitor your bid. It is very importantthat you bear in mind that the results of the top searchengines providing pay-per-click advertising, which areOverture and Adwords Select, usually appear on otherpopular search engines. Because of this, the competitionfor top ranking is intense, and very often you will findthat the bidding price balloons too high for pay-per-clickto yield a profit.
If this happens, it is advisable to withdraw your bid onthat particular keyword and try another one. Remember: whenyou pay too much per click to make a profit, you are inessence losing the bidding war.
Since losing is not acceptable, you must have a plan inplace to closely track the effectiveness of your keyword.It is advisable to monitor your keywords on at least amonthly basis.
Not only is careful monitoring important, but the analysisof visitor behavior can produce invaluable knowledge aboutconsumer motivation, habits, and trends. Expert monitoringand consumer analysis is essential to your overall businessneeds, and will also insure that your pay-per-clickcampaign is a success.

Monitoring Search Engine Positions

Since search engines are the first stop for people on theInternet looking for goods or services, the position yourwebsite appears in search results is an important factor.If your URL shows up far down the results list, the chancesof the consumer never finding you increase incrementally.Once you achieve a high search engine position, it isessential that you make sure you maintain the high rankingyou have worked so hard to achieve.
This means you must come up with a strategy to monitor yoursearch engines positions. This strategy is crucial to thesuccess of any marketing campaign. Think of your searchengine positions as your online portfolio. Would you letyour stock portfolio be ruled by chance and marketfluctuations, or would you keep close tabs on your stocksso you could buy and sell when the time is right? This isthe way you must consider your search engines positions.
Be aware that at first, after you have launched your searchengine campaign and done all the right things to increaseyour rankings, you will most likely see a continual upwardclimb. What you need to be on the lookout for is the momentthat upward climb reaches a plateau. When this happens,your search engine position campaign moves into stage two,the monitoring and protecting stage.
In stage two, do not be concerned about the short-termfluctuations in your positions. These are similar to thesubtle rising and falling of stocks in a portfolio.Short-term movement is an integral part of the wholeprocess. It's the long-term changes that you must watch forand prepare to act on immediately.
Analyzing the long-term trends of search engines positionsis imperative. The way in which search engines rankwebsites may change at the drop of hat. If you are unawareof these changes - many of which are subtle yet can bedeadly to your ranking - your position may drop to thebottom of the list before you can get your bearings. Toprevent this kind of precipitous drop, you must create asystem to monitor your positions on a monthly basis. Devisea chart to keep tabs on your top ranking positions or yourtop pages, and make sure to watch "the market" closely.
Each search engine uses a formula to compute websiterankings. When a search engine changes this formula in anyway, it may raise or lower your ranking. Some searchengines use a number of different formulas, rotating themso that a formula doesn't become overused or outdated.Depending on which formula is being applied, your searchengine position may suddenly drop or rise in ranksignificantly. Therefore, you must check your positionsfrequently in order to catch when a search engine changesformulas and what effect it has on your positions.
You must also deal with your competition - a crucial factoryou must always be vigilant about. Your competitor'sposition may suddenly rise, automatically lowering yourposition. Or their position may drop, pushing your positionhigher. Each month, expect position changes due to thecontinual changes that are occurring in your competitor'sposition, and be prepared to adjust your marketing strategyto compensate for decreased rankings. Monitoring thesefluctuations will also give you vital information about howto improve your website to increase your position in searchresults.
Of course, you must discern what the most popular searchengines are in order for your monitoring efforts to beeffective. Right now, there are ten popular search enginesthat direct most of Internet traffic to your sites. Thechallenge you face is that these top ten may change frommonth to month.
This means that your must not only monitor your searchengine positions, but you must also keep track of theranking popularity of the search engines you aremonitoring. Find out which search engines people use mostfrequently every month and be sure to live in the present!People are fickle about their favorite search engines, andit takes constant vigilance to follow their dalliances. Thesearch engines they loved when you first launched yourcampaign may be old news in the next few months. You mustadjust your list of engines according to the whims of theInternet users. Check outhttp://www.searchenginewatch.com/reports/netratings.htmlfor a current list of website favorites.
Another factor to monitor carefully is a sudden drop ofyour positions in all search engines. This is not the sameas monthly fluctuations - this is a neon red warning sign!It could mean a number of different things.
It all your search engine positions have plummeted, it mayindicate that search engines spiders - those sneakyprograms that seek out your site and rank their positions -have found some type of problem with your website. If youhave recently changed the code, for instance, the spidermay become utterly confused and consequently drop yourpositions disastrously. If a spider creeps up on yourwebsite when it is down for adjustments or changes, you mayactually disappear from a search engine index entirely. Ora search engine may drastically change its formula, andsuddenly all of your website come up as irrelevant. If thatsearch engine is a current favorite, it may create a dominoeffect, causing all of your position to drop in all searchengines.
Some search engines rely on the results from other searchengines, and it is vital that you know which engines theseare and keep track of all the engines they influence. Thebiggest problem here is that search engines will sometimeschange affiliations, and this can create a major shift inthe geography of the Internet. For example, recently Yahoodecided to display only results gleaned from Google. So youmust not only monitor your own positions, but you must keepabreast of seismic shifts in the landscape of the Internetas a whole.
Finally, pay attention to your keywords. Keywords are thefoundation bricks of the entire search engine system, andthey demand individual scrutiny in your monitoring efforts.If you have found that a number of your positions haveplummeted, it may mean that a page of your website hasbecome invisible or inaccessible to search engine spiders.Or the competition for that particular keyword or phrasehas recently rocketed into outer space. In either case, youmust act quickly and efficiently to regain lost ground.
Your search engine marketing campaign is an investment. Ifcosts you time and money on a continual basis. Protect thisinvestment as diligently as you would your financialportfolio. In the same way, track your positions from anobjective perspective, and monitor your positions on aregular basis. Make sure your time and effort reap rewardsby keeping your eye on the big picture - your long-termmarketing campaign.

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Increasing Your Search Engine Ranking

The methods employed to increase your search enginerankings may seem like rocket science to you, so you haveprobably avoided dealing with this issue. I am here to tellyou - the time has come to face your website! A high searchengine ranking for your website is so essential that if youhave the slightest desire to actually succeed in yourbusiness, there is no way you can continue to avoid thisissue.
At least 85% of people looking for goods and services onthe Internet find websites through search engines such asGoogle, Yahoo, and MSN. The idea of optimizing your pagesfor high search engine rankings is to attract targetedcustomers to your site who will be more than likely to makea purchase. The higher your page comes up in search engineresults, the greater the traffic that is directed to yourwebsite. That's what search engine optimization is about.
You can immerse yourself in all the technical informationavailable online to figure out how to optimize your webpages to achieve higher rankings. Or you can look at a fewsimple items on your pages, make some small adjustments,and most likely see improved rankings quite rapidly. Thefirst item you should examine is the title bar on yourhomepage.
The title bar is the colored bar at the top of the page.Look at the words that appear there when you access yourhome page. To increase search engine rankings, the words onyour homepage's title bar should include the most importantkeywords or phrases, one of which would include yourcompany name.
Then click on all your links and examine the title bars onthe pages you access. Each title bar on every single pageof your site should contain the most important keywords andphrases taken from the page itself. However, avoid verylong strings of keywords, keeping them to six words orless. Avoid repeating keywords more than once in the titlebars, and make sure that identical words are not next toeach other.
The next item to put under your microscope is your websitecontent. Search engines generally list sites that containquality content rather than scintillating graphics. Thetext on your site must contain the most important keywords- the words that potential customers will be typing intosearch engines to find your site.
Aim to have around 250 words on each page, but if this isnot desirable due to your design, aim for at least 100carefully chosen words. If you want to achieve a highranking on search engines, this text is essential. However,the search engines must be able to read the text, meaningthat the text must be in HTML and not graphic format.
To find out if your text is in HTML format, take yourcursor and try to highlight a word or two. If you are ableto do this, the text is HTML. If the text will nothighlight, it is probably in graphic form. In this case,ask your webmaster to change the text into HTML format inorder to increase your search engine rankings.
Next we come to what is called meta tags. I know thissounds like something out of science fiction, but it isreally just simple code. Many people believe that meta tagsare the key to high search engine rankings, but in reality,they only have a limited effect. Still, it's worth addingthem in the event that a search engine will use meta tagsin their ranking formula.
To find out if your page is set up with meta tags, you mustaccess the code. To do this, click the "view" button on thebrowser menu bar, and select "source." This will pull up awindow revealing the underlying code that created the page.If there are meta tags, they usually appear near the top ofthe window. For example, a meta tag would read: metaname="keywords" content=. If you do not find code thatreads like this, ask your webmaster to put them in. Thismay not do much for your search engine rankings, but anylittle boost helps.
Lastly, we come to the issue of link popularity. This is afactor that is extremely important in terms of searchengine rankings. Almost all search engines use linkpopularity to rank your website. Link popularity is basedon the quality of the sites you have linked to from yourlinks page.
If you type in "free link popularity check" in a popularsearch engine, the search engine will then show you whatsites are linked to your site. In the case that therearen't many sites linked up to yours, or that the sitesthat are linked up have low search engine rankings,consider launching a link popularity campaign. Essentially,this entails contacting quality sites and requesting thatthey exchange links with your site. Of course, thisrequires checking out the rankings of the websites you wantto link up with. Linking to popular, quality sites not onlyboosts your search engine ranking, but it also directs morequality traffic to your website.
Search engine rankings are extremely important for asuccessful Internet marketing campaign. Before you go outand hire a search engine optimization company, try takingsome of the simple steps listed above, and see if you can'tboost your rankings yourself. Don't ever ignore thisall-important factor in Internet marketing. Remember, thehigher your search engine ranking, the more qualitycustomers will be directed your way.


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Increasing Link Popularity

Search engines are the gateway to the Internet; they arethe first tool that potential customers use to find theproducts and services they need. This is why linkpopularity is so imperative. If the customers do not findyour website, you have no possibilities of making anysales.
You're probably wondering what the blazes is popular abouta link! Well, in a word - plenty! Link popularity refers tothe ranking assigned to your website by the search engines,and it determines the ranking your page gets when keywordsare entered into a search engine. So, you're probablywondering, how do I make my link popular?
Search engines are discretionary, giving status and rankingto sites that have links to their pages from related,quality sites. It's a simple formula, but a very importantone. Google created the system, and now virtually all themost popular search engines employ it to rank your webpages in their indexes.
The more commonly used your keyword is, the harder it willbe to achieve link popularity, but without achieving thisstep, it is almost certain your site will never rank highlyon any search engine. But don't be discouraged; there aretried and true ways of achieving link popularity using themost competitive keywords.
There are a few things you should be aware of. The first isthat just linking up with a large number of other websiteswill not achieve link popularity. In fact, it may havequite the opposite effect. This is particularly true whenpertaining to websites that are nothing more than "linkfarms" - pages containing line after line of indiscriminatelinks. Search engines may aggressively discriminate againstyour website if you are associated with a link farm, sosteer clear of them!
The next thing to bear in mind is the quality of the siteyou are linking to. Never link to a page you havereservations about your visitors seeing. The last thing youwant your website to appear as is indiscriminate and cheap.Linking to sites of poor quality will only lessen your linkpopularity, if not completely destroy it.
So let's get to what you need to do to achieve supreme linkpopularity and improve your rankings to stellar status onall the popular search engines.
The first step, and the fastest way to get your foot in thedoor, is to get a listing in a popular directory, such asOpen Directory Project and Yahoo. If your site isbusiness-related, you will want to be listed on Yahoo, anddespite the fact that it will cost you around $300 a year,it will be money well spent. If your site isnon-commercial, the listing will be free, but it will taketime and follow-up to actually get it listed. OpenDirectory is gives you a free listing whether you arebusiness-related or non-commercial, but be prepared to makea lot of follow-up inquiries before you see your sitelisted.
You are aiming to get listed in the highest level ofappropriate category, and this just takes some commonsense. For example, if your company ships Alpaca wool froman Alpaca farm located in the middle of Nowhere, TinyState, do NOT submit your listing to "Retailers fromNowhere, Tiny State." BIG MISTAKE! All you have to do islook a little deeper - and submit your listing to the "FineAlpaca Wool" category. You will not only associate yourselfwith culture and quality, but you will be listed in anational category.
The next step after you have attained directory listings isto locate other quality sites that will increase your linkpopularity. Try to find sites that are in some way relatedto yours, so not only will your link popularity increase,but your customer base may also be expanded. You want toavoid your competitors and look for sites that are usefulto your site's visitors. Let's look at the Alpaca Wool siteexample. Linking up to a site that sells knitting supplieswould be helpful to your visitors, and the chances of theknitting supply site wanting to link up to your site arealso greater. By linking to a related site that will berelevant to your website's traffic, you are increasing bothof your site's business prospects - and both of your sites'link popularity.
Not all sites want to link to other sites, so you will haveto do some research when you are looking for possiblelinking partners. Google is an excellent starting place foryour search. Make sure you enter keywords that you thinkquality customers will also enter to find your own site.Remember, your criteria are quality, highly ranked,non-competing websites that have a links or resources page.Go to these sites and objectively assess them. Look at thequality of the product, the graphics, and the ease of use.Then check out the other sites they are linked to, anddetermine if your own site would fit in with the crowd.
When you decide you have found a good prospect, you mustset out to woo them. The first thing to do is to add a linkon your own links page to their site. This is an essentialfirst step; it shows good faith, and ups your chancessignificantly of their reciprocity. After you have addedtheir link, you must contact the webmaster of their site.Since this is almost always done by email, you want to makesure it is immediately clear that your message is not junkmail. This requires that you tell them right off the batthat you have added a link to their page on your site. Ahook like this almost always insures the reader will readon.
Next, be sure to be flattering and let them know how muchyou appreciate their website. Make sure you emphasize thatyou have actually visited their site, and that their siteis not just a random pick. Give them the address of yourlinks page, and ask them to check out the link forthemselves. It's a good idea to mention that they will notonly benefit from the increased traffic your website willdirect their way, but you will also increase their linkpopularity. Briefly, explain why link popularity is soessential, but do this in a sentence or two so you don'tsound like a professor! Finally, tell them you wouldgreatly appreciate if they would reciprocally add a link ontheir own links page to your website.
Go through this process with as many appropriate sites asyou can find, bearing in mind the criteria of quality andnon-competitiveness. After you have emailed all relevantsites, be sure to check these website frequently to see ifthey have added a link to your page. Give it about a month,and if no link appears, try another charming email. Thengive it another month, and if your site is still absentfrom their links page, it's time to remove their link fromyour own links page. The only time you want to pursue alink further than this is if you believe a site is crucialto your link popularity and your business needs. Justremember to keep all your communications complimentary andcordial.
Then set up a schedule to check your ranking in searchengines frequently to see if your link popularity hasimproved. This is not achievable in the blink of an eye. Itwill take some time and a good deal of work. There is noway around the labor-intensive quality of improving yourlink popularity, which is why search engines regard it withsuch importance.
By the way - make sure you have a beautiful, streamlinedsite or you will never persuade anyone to link up to you.Be prepared to keep plugging away at this process, as longas it takes, until you achieve link popularity stardom!

Evaulating Web Site Performance

Setting up a website is the very first step of an Internetmarketing campaign, and the success or failure of your sitedepends greatly on how specifically you have defined yourwebsite goals. If you don't know what you want your site toaccomplish, it will most likely fail to accomplishanything. Without goals to guide you in developing andmonitoring your website, all your site will be is an onlineannouncement that you are in business.
If you expect your site to stimulate some form of action,whether it is visitors filling out a form so arepresentative can contact them, or purchasing a product,there are steps you can take to insure that your website isfunctioning at peak efficiency. One of the first indicatorsof how well your site is working for you is finding out thenumber of visitors in a given period of time. A goodbaseline measurement is a month in which you haven't beendoing any unusual offline promotional activities.
However, just because hoards of people have passed throughyour gates does not mean your site is successful. Usually,you want those visitors to actually do something there. Itis equally important to monitor the number of visitors toyour site who made a purchase. This figure is called thesite conversion rate, and it is an essential element of theefficacy of your website.
To find the site conversion rate, take the number ofvisitors per month and figure out the percentage of themthat actually performed the action your site is set up for.For example, if you had 2,000 hits to your site, but only25 of them purchased your product, your site conversionrate equals 1.25%. To get this figure, take your number ofvisitors and divide that figure by the number of visitorswho made a purchase. Then divide that result by 100 (25 ?00 X 100).
If your website is set-up to get visitors to fill out aform, make sure to then figure out what the difference isbetween your site conversion rate and your sales conversionrate. This is because not everyone who fills out your formwill actually become your customer. However, whether yoursite is set-up to sell a service or product, or to get thevisitor to fill out a form, the site conversion rate willmeasure the success or failure of your website whenever youmake changes to the site.
You may find that you need to implement some additionalmarketing strategies if you find that traffic to your siteis extremely low. There are several effective methods toimprove the flow of traffic to your website, particularlylaunching a search engine optimization campaign. Thiscampaign is targeted at increasing your position in searchengine results so that consumers can find your pages fasterand easier. You can either research the steps you need totake to improve your search engine rankings, or employ asearch engine optimization company to do the work for you.In either case, after your have improved your search enginepositions, make sure you keep on top of them by regularmonitoring and adjusting of your efforts to maintain highpositions.
Another factor to examine is how easy it is for a visitorto your website to accomplish the action the site is set-upfor. For example, if your goal is for the visitor to fillout a form, is this form easily accessible, or does thevisitor have to go through four levels to get to it? Ifit's too difficult to get to, the customer may just throwin the towel and move on to another site. Make sure yourbuttons are highly visible, and the path to your form orordering page quickly accessible.
Finally, have a professional evaluate the copy on yourwebsite. The goal is, of course, to get your visitor tomake a purchase or fill out your form. Website copy must bespecifically geared to your online campaign and not just acut and paste job from your company brochure. The rightcopy can make the difference between profit and loss inyour online campaign.

Analyzing Website Traffic

Analyzing your web traffic statistics can be an invaluabletool for a number of different reasons. But before you canmake full use of this tool, you need to understand how tointerpret the data.
Most web hosting companies will provide you with basic webtraffic information that you then have to interpret andmake pertinent use of. However, the data you receive fromyour host company can be overwhelming if you don'tunderstand how to apply it to your particular business andwebsite. Let's start by examining the most basic data - theaverage visitors to your site on a daily, weekly, andmonthly basis.
These figures are the most accurate measure of yourwebsite's activity. It would appear on the surface that themore traffic you see recorded, the better you can assumeyour website is doing, but this is an inaccurateperception. You must also look at the behavior of yourvisitors once they come to your website to accurately gaugethe effectiveness of your site.
There is often a great misconception about what is commonlyknown as "hits" and what is really effective, qualitytraffic to your site. Hits simply means the number ofinformation requests received by the server. If you thinkabout the fact that a hit can simply equate to the numberof graphics per page, you will get an idea of how overblownthe concept of hits can be. For example, if your homepagehas 15 graphics on it, the server records this as 15 hits,when in reality we are talking about a single visitorchecking out a single page on your site. As you can see,hits are not useful in analyzing your website traffic.
The more visitors that come to your website, the moreaccurate your interpretation will become. The greater thetraffic is to your website, the more precise your analysiswill be of overall trends in visitor behavior. The smallerthe number of visitors, the more a few anomalous visitorscan distort the analysis.
The aim is to use the web traffic statistics to figure outhow well or how poorly your site is working for yourvisitors. One way to determine this is to find out how longon average your visitors spend on your site. If the timespent is relatively brief, it usually indicates anunderlying problem. Then the challenge is to figure outwhat that problem is.
It could be that your keywords are directing the wrong typeof visitors to your website, or that your graphics areconfusing or intimidating, causing the visitor to exitrapidly. Use the knowledge of how much time visitors arespending on your site to pinpoint specific problems, andafter you fix those problems, continue to use time spent asa gauge of how effective your fix has been.
Additionally, web traffic stats can help you determineeffective and ineffective areas of your website. If youhave a page that you believe is important, but visitors areexiting it rapidly, that page needs attention. You could,for example, consider improving the link to this page bymaking the link more noticeable and enticing, or you couldimprove the look of the page or the ease that your visitorscan access the necessary information on that page.
If, on the other hand, you notice that visitors arespending a lot of time on pages that you think are lessimportant, you might consider moving some of your salescopy and marketing focus to that particular page.
As you can see, these statistics will reveal vitalinformation about the effectiveness of individual pages,and visitor habits and motivation. This is essentialinformation to any successful Internet marketing campaign.
Your website undoubtedly has exit pages, such as a finalorder or contact form. This is a page you can expect yourvisitor to exit rapidly. However, not every visitor to yoursite is going to find exactly what he or she is lookingfor, so statistics may show you a number of different exitpages. This is normal unless you notice a exit trend on aparticular page that is not intended as an exit page. Inthe case that a significant percentage of visitors areexiting your website on a page not designed for thatpurpose, you must closely examine that particular page todiscern what the problem is. Once you pinpoint potentialweaknesses on that page, minor modifications in content orgraphic may have a significant impact on the keepingvisitors moving through your site instead of exiting at thewrong page.
After you have analyzed your visitor statistics, it's timeto turn to your keywords and phrases. Notice if particularkeywords are directing a specific type of visitor to yoursite. The more targeted the visitor - meaning that theyfind what they are looking for on your site, and evenbetter, fill out your contact form or make a purchase - themore valuable that keyword is.
However, if you find a large number of visitors are beingdirected - or should I say misdirected - to your site by aparticular keyword or phrase, that keyword demandsadjustment. Keywords are vital to bringing quality visitorsto your site who are ready to do business with you. Closeanalysis of the keywords your visitors are using to findyour site will give you a vital understanding of yourvisitor's needs and motivations.
Finally, if you notice that users are finding your websiteby typing in your company name, break open the champagne!It means you have achieved a significant level of brandrecognition, and this is a sure sign of burgeoning success

Ebooks are Promotional Powerhouses

Ebooks are part of the new frontier of cyberspace.They are an entirely new medium for sharing marketinginformation, ideas, techniques, and expert knowledge.Each day the number of people accessing the Internetgrows, causing the exposure of your ebook to increaseincrementally. It's obvious why electronicself-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend toforever banish the printed word to the dustbin ofhistory. Books in print have their own specialqualities and merits, and the world would bediminished by their disappearance.
Having said that, let's look at what makes ebooks soimportant and so unique. Ebooks have certain abilitiesand qualities that other mediums do not possess.
For example, ebooks are fairly easy to produce, andtheir production cost is inexpensive. Just think aboutit: you don't need a publisher, an agent, a printingpress, offset film, ink, paper, or even a distributor.You just need a great concept, the ability to write itor to hire a writer, and the right software.
Additionally, ebooks are easily and rapidlydistributed online. They are also easily updated; theydo not require a second print run. All you need is togo into your original creation and modify the text orgraphics. Because of this flexibility, ebooks canchange and grow as fast as you can type.
Ebooks are also immediately obtainable. You don't haveto go to a bookstore or search through endless titlesat an online bookstore. All you have to do is downloadit from a website, and presto! It's on your computer,ready to be read.
Ebooks are interactive. This is one of the most uniqueand specific qualities that ebooks offer. You can addsurveys that need to be filled out, order forms forcustomers to purchase your products or goods, soundand video that draw your reader into the virtual worldof your ebook, even direct links to relevant sitesthat will expand your ebook outward. The potential isvirtually limitless.
Ebooks have a particular kind of permanence that othermediums do not possess. Television shows and radioshows air once, and then may rerun a few times. Ebooksremain on your computer for as long as your choose,and they can be read and reread whenever you chooseto. They can even be printed out and stored on theshelves of your traditional home library.
Another wonderful quality is that ebooks have nobarriers in terms of publishing. You don't need to gothrough the endless process of submitting yourmanuscript over and over again, and then once you landan agent, having the agent submit your manuscript overand over again. Nor do you have to shell out thousandsof dollars for printing a self-published book. Allebooks require is a writer and appropriate software.Figure out your market, write your book, post it onyour website, and with the right business savvy, youraudience will come to you.
Finally, you have creative control over your ebook.You don?t have to compromise with an editor or thepublishing trends of the time. You don't have tohaggle with a designer or wait for copyedited galleysto arrive by snail mail. You are in complete controlof the design and the text.
How to Use ebooks for Marketing and Promotion
There are innumerable ways to use ebooks to promoteyour business and drive quality traffic to yourwebsite. Once posted on your site, you can turn theminto a daily course, which brings your customer backto read the next chapter. You can use them as a freegift for making a purchase or for filling out asurvey. Put your ebook on a disc, and you will have aninnovative brochure. Blow your competition away byinserting the disc into your sales packages.
The most effective marketing products are those thatare unique. Copyright your ebook, and immediately, youhave a powerful tool that you, and you alone, canoffer to the public. People will have to visit yoursite to acquire your ebook, which increases the flowof quality traffic and the potential of sales andaffiliate contacts.
Make sure that you keep your ebook current. Update itfrequently as the market and trends change. Add newadvice and techniques to show your prospects how yourgoods or services can enrich their lives. Byconstantly keeping abreast of new trends andtechniques, you can continue to see profits from yourebook for years after your original creation.
Another phenomenal advantage of ebooks is that you cantest their marketing potential without putting outhardly any cash at all. You can even produce an ebookone copy at a time, each time you receive an order,eliminating the need for storage and inventory. Bythis method, you can gauge the saleablity of yourebook, and make adjustments as necessary until theorders start pouring in. Ebooks allow you to learnabout your market and customer habits and motivationover a period of time, without risking your preciousfinancial resources. They also provide you with aninvaluable way to gather marketing information, whichyou can use in many different facets of your business.
Use your ebook to discover what the specific goals andproblems are in your specific industry. Then figureout how to solve these problems, and publish an ebookwith this invaluable information. This will increasethe value of your business, upgrade your reputation,and get you known as an expert in your field.
You can extend the value of single ebook by breakingthe book down into chapters for a serial course, intospecial reports available on your website, or intoaudio or visual tapes. Ebooks can be broken down intoseveral different promotional materials by exceptingsome of the articles and using them to promote yourproduct. You can include a catalog in your ebook topromote all the products or services you sell. You caninclude a thank-you note for reading your book and aninvitation to download a trial version of yourproduct. Or you can include a form for your audienceto contact you for further information or withquestions, thereby building your businessrelationships and your mailing list.
Using ebooks in this manner helps to cut the cost ofindividually producing separate promotional materials.You can use a single ebook to entice new prospects andto sell new products to your current customers.
No other medium has this kind of flexibility andability for expansion. Think of your ebook like aspider spinning a beautiful and intricate web. Now goand create that web, and see how many customers andprospects you can catch!

Rating eBook Compilers

Now that you've finished writing your eBook and have abasic understanding of what an eBook compiler does,you may be feeling overwhelmed by the number ofcompilers on the market. To help you make yourdecision, I have tested and reviewed the best-ratedeBook compilers currently available.
* E-ditor
This software has a demo version that you can downloadto try out before purchasing. You can't actually usethe demo to create an eBook, but you can run thesoftware and test it out thoroughly to see if it doeswhat you need it to do for your particular eBook.
This eBook compiler is one of the easiest to use. Thesoftware has a very user-friendly help menu thatprovides instructions for and explanations of everyfield on every screen. The program also includes videotutorials demonstrating every step of this compilerwith clear explanations of all fields that need to befilled out. There are 7 screens that you use to chooseyour eBook options.
This compiler requires your files to be in HTMLformat. You follow simple directions, and the compilerloads your files. If you decide to edit your eBookafter it has been compiled, make any changes in youroriginal files and click on "Compile you eBook" andyour changes will appear in your compiled eBook.
E-editor allows for some customization of your eBook.You can create a special page that appears when theeBook is opened; create customized icons that appearon the desktop after downloading; use your own logo onthe task bar of your eBook; customize the task bar'sbuttons, where the task bar appears in your eBook, andchoose the task bar's colors. Additionally, you canchoose to have the eBook open to the last page read,which many of your buyers will appreciate.
An excellent and unique feature of E-ditor is thecapability to choose a standard Microsoft window or tocreate your own design for a window to personalizeyour eBook. The program provides some sample windowdesigns, but you can use any .bmp (bit map skin)graphic you have stored on your hard drive.
E-ditor is a good choice if you are new at producingeBooks because it is easy to use and allows you tocustomize the appearance of your eBook.
* Desktop Author
This compiler does not require a browser, nor do youhave to download software or plug-ins. The programconverts exe. files into pages that look like astandard book. You can create and produce eBook pagesscaled to fit on your computer screen without anyscrolling. Additional features include WYSIWGY (whatyou see is what you get) page editing and creation,the ability to manipulate internal images, cut andpaste functions, hotlinks to pages, email, website, orother files. It is an excellent compiler to use for amarketing tools, such as creating brochures andmanuals in addition to eBooks.
* EBook Edit Pro
This compiler provides a demo version, which allowsyou to test out its features. The software uses aWizard that leads you step-by-step through the set-upand creation of your eBook. Customization includestext editing that appears on the pop-up startingmessage window; the ability to allow or preventresizing of your book and the mouse-click pop-up menu;enabling or disabling the navigation bar and choosingthe buttons you want to appear; and customizing theeBook's desktop icon and the logo that appears on thenavigation bar.
Ebook Edit Pro is loaded with excellent features thatallow you to create multi-media Ebooks, and includes aWizard that is customized for beginners and foradvanced users. The software uses HTML files,downloading them from the directory where they aresaved. Edit and resave your files in the originalsoftware used to create those files, and then with asingle click you can re-compile your Ebook.
Features include customization of icons, toolbars, andthe "about box." This compiler has a particularlyuseful feature called the Rebrander feature. Thispermits you to enter customized code into your Ebookpages and distribute the Rebrander software to youraffiliates or distributors. They can then customizethe links included in the Ebook, but they can notalter any link or information that you have notentered a customized code for.
The software includes "eBrand-It" software that allowscustom fields for your customer's name, affiliate IDor URL. This feature is a powerful marketing toolbecause affiliates are much happier giving away yourEbook from their own site when they can customize it.
* Ebook Compiler
This compiler offers a demo version that allows you tocompile 10 files. If you don't include graphics, youcan create a 10 page Ebook that allows printing andcopying of the Ebook. The catch is that you can't sellany Ebook you create in the demo version.
The purchased software is user-friendly witheasy-to-follow help files that not only guide youthrough the steps of compiling your Ebook, but alsoexplains what an Ebook compiler does. The softwareprovides detailed instructions on how to create sourcefiles from Microsoft Word 2000 and 1997, PowerPoint2000 and 1997, and HTML documents. It contains lessdetailed instructions for creating source files fromother programs.
This compiler allows for password protection of yourentire Ebook or for selected pages. Additionally, youcan set a time limit on your Ebook. When the runs out,the customer no longer has access unless they pay forit. In other words, it allows you to create a demoversion of your Ebook for marketing purposes.
You can set a single password or multiple passwords.Using multiple passwords assigns each user their ownspecific password. Online help files guide you throughsetting up your passwords. You can also create a Salesand Thank-you page for selling a password protectedEbook. This is a good choice for the novice,particularly since it includes basic features forpassword protection and distribution.
* Activ Ebook Compiler
This is an easy to use compiler that providesexcellent features. This software can support HTML,JPEG, GIF, and all active plug-ins. Features includespassword protection, branding, internet linking, iconcustomization, assigning unique serial numbers, splashscreen, file compression, and start-up messages. Italso provides free lifetime upgrades. Additionally, itincludes a preprocessor, re-brander, active script,and detailed instructions for using HTML, Power Point,and Microsoft Word files.
There are several other excellent Ebook compilers onthe market that are worth looking into.
Ebook Generator features splash screens, passwordprotection, branding, icon customization, andcompression control. Additionally, it includes virusprevention that alerts the user to any modificationsmade to your Ebook and offers usage statistics so youcan track your Ebook's use. With all these advancedfeatures, this is an excellent compiler for thebeginner because it is exceptionally easy to run.
Ebook Creator is another excellent compiler,supporting HTML, JPEG, GIF, and PNG graphics, andJavascript, VB script, and Java applets. It alsosupports all Internet Explorer plug-ins. Standardfeatures include unique serial numbers, direct linkingto a form or a page on your website, disabled rightclicking, and search functions. The software allowsfor expiration after a set number of days or usages,which allows you to create demo versions. You cancreate up to 1000 different passwords; every time theEbook is downloaded, a unique password is required toaccess protected pages. The software providesuser-friendly menus and buttons that allow thebeginner to the advanced user to easily create theirEbook.
Obviously, there are some excellent compilers outthere. So figure out EVERYTHING you need in terms offeatures, and then compare prices and options. Do takeadvantage of demo versions if they are offered beforepurchasing. And then, have fun creating your Ebook!