EDC Gold Gets a New Face Lift!

EDC Gold has done it again! Not only have they revamped the websites, but

this week, Oct 23, 2007, they have Pre-Launched.....EDC Diamond! Wow, another

awesome program in the family of EDC & EDC Gold. I myself am so very excited

to be a part of a company that is constantly innovating new ideas, new

concepts, new marketing techniques. The owners, Michael Corcoran & Craig

Garcia, are in constant design state.



I have been a member of EDC Gold for six months, and I have witnessed, first

hand, the power of EDC Gold. I now consider myself an Expert Internet Marketer

- all because of the training included with EDC Gold. EDC Diamond has knocked

the socks off any so-called competitor.



And EDC Gold's 2 up system? Not Any More…. Well, NOW when you join EDC Gold

at $997, your first sale does not completely go to your sponsor anymore. Now

it is a 60/40 split for the first 2 sales...Meaning, you join your sponsor.

You make your

first sale, you keep $600 and your sponsor receives the remaining $397. And

your second sale is split the same way. Now, the new member starts seeing

commission from the very first sale you make.



Now, let's talk residual income. Everyone marketing on the internet wants

residual income, right? EDC Gold has recently implemented Residual Income for

it's members. Now the monthly admin fee for all 3 programs, Easy Daily Cash,

EDC Gold, and EDC Diamond, is split between the company and the sponsor. So

each and every month you are building a MONTHLY RESIDUAL INCOME.



In short, EDC members are expert internet marketers, teaching others to be

expert internet marketers. The Marketing Software continually grows and

expands, many of which I use on a daily basis. The 12 hours a week of live

training helps even the newest of newbies jump right in and begin learning.

The 150 hours of past training is available in the member's area so countries

with varying time zones can access it at any time. And the reputation of EDC

speaks for itself.



Visit the EDC Gold site at …….and Join Now to be

Grandfathered into EDC Diamond. Save yourself $1500. Be a part of the best

marketing company on the internet today. Curious about EDC Diamond? Evaluate

it here: http://turbomike.edcdiamond.com/.

EDC DOES IT AGAIN

Easy Daily Cash (EDC), the company considered the leading home based business

opportunity in today’s market, just announced the pre-launch of EDC Diamond

which is yet another program and level for generating income by marketing

software online. The pre-launch of EDC Diamond is the fourth major product

offering since the company’s inception almost 2 years ago. Easy Daily Cash,

the original program offered for $397, was quickly surpassed by EDC Gold with

a $997 price tag for a complete home based business. In year two, the

company released PromoBlack Box which is a one-of-a-kind combination of

training, services and tools that facilitate a comprehensive online marketing

strategy for small to medium businesses. With the release of EDC Diamond, on

October 23, 2007, EDC has created an entirely new home based business model.



EDC Diamond is the first Direct Sale opportunity that also generates

indefinite residual income for participants. The founders, Michael Corcoran

and Craig Garcia, said they had improved the company’s revolutionary 100%

commission pay-out plan with this residual income component to encourage team

work within this virtual network of distributors.

The pre-launch phase of EDC Diamond allows distributors to buy into their own

business EDC Gold, for $997 and then be grandfathered into the EDC Diamond

level absolutely FREE by being qualified to market the new program which will

sell for $2,497. According to Craig Garcia, “We will only take a limited

number of members during this special Pre-Launch, and then once those spots

have been filled, we will remove this special offer and officially launch EDC

Diamond at the regular price of $2497.00 “. The Pre-Launch phase does offer

potential distributors a $1,500 discount on the Diamond program but, based on

previous product launches, those spaces will be filled very quickly.

Easy Daily Cash is considered the leader in the industry because of a rare

combination of available, proactive, professional, experience and creative

management; easily accessible technical support and extensive training.

Those three features combine to help distributors become profitable in a very

short amount of time and then grow their businesses to a level that often

replaces a primary breadwinner’s income. In many cases, success with Easy

Daily Cash allows families to enjoy a completely different lifestyle because

of being able to have flexible hours, work from home, stop the commuting, and

get out of Corporate America while actually making more money than before.

Craig Garcia says “We have to be committed to helping our distributors

succeed. If they don’t succeed, the company does not have revenue and there

goes the business model.”

To get more information about the Powerful New EDC Diamond program check it

out at…http://turbomike.edcgold.com

REALLY GOOD FREE TRAFFIC

Back again and got a little secret.
I am going to tell you how you can post hundereds of ads on Craigs list a day.True story I post about 300 a day now.
I have posted over 700 in a day.But been getting lazy.First you need about 10 gmail accounts.Then sign them all up for a Craigs list account.Ok now the tricky parts.If you got a domain name great.Other wise go get one or two.
Technorati Profile
Godaddy .com is great place to do that.Once you got the domain from godaddy go make about 10 subdomain names.Make sure to redirect them to your capture page.Now you should be ready for the best part.
The big secret is changing your IP address.Look in Google search for hide my IP.When you can hide your IP from Craigs list,You can post and post changing your link around with different sub domains and different Gmail accounts.Next time I will go over a big secret about a machine that will do it all for you. http://tinyurl.com/2lkwh5
And if you want to just post ads and have all the work done for you.I mean no sales calls no closing calls no follow ups.All done for you and you still get 100% of the money.http://5figure.info

Creating traffic and getting conversions

I'm not no expert traffic guru,But I did find a good way to send 2600 visitors to my site in 24hrsCan you guess how,Well I'll tell you it was free.

Craigs List is where and how I did it was easy.I figured out how to post 1000 ads on Craigs list.No kidding 1000 ads and only 96 got flagged.

Took 10 hrs to post them all but I netted 2000 bucks for it.So not a bad week I would say.The conversion rate wasn't very good,All though I still have about 10 good leads to follow up with.

With Craigs List always making changes,Like increasing and changing there guide linesits not that easy to get all your ads up.

I see purls are still working for hiding your link,Which is good.Hiding your IP is still a big utensil to be able to do.I myself use a wire less sprint card and it works super.The cost is not cheep,But well worth to have.

So I will leave it at this for now and If your looking for a way to get traffic and need a great business to promote.You might check out what I do full time.http://mikesteamgold.com

WHAT IS A TOP RATED INTERNET COMPANY

When I evaluate a company,I look for these key points.Keep in mind,I join a company to make money.I do not want to hurt anyone or rip anyone off.

1. If you are not making at least 75% of the upfront commission when you make a sale,forge it.

2. If you have to have 1000,10,000 people in your organization before you make any real money.Do not join.

3. If they teach you to hold home parties and invete all your friends.Run away lol.

4.If they have a sales pitch 2-3 times a day and only 2-3 training classes per week.That means that the company is more interested in selling you than training you how to make money.

5. If you can't break even or get into profit with 3 sales,Run

6.If you can't speak with the owners or support for get it.I like to know who I am doing business with before I open my wallet up.

7. I shy away from pre launch and new companies.The chances of them becomeing the new amway is like hitting the lottery.I just as well go to Vegas and blow it on a good time.These are not all the rules for finding a good company to work with,But good guide to help you narrow down your choices.
After months and months of research there is one company that stands out as #1 home base business on the internet.The top rated internet company for making money is EDC GOLD.

I give EDC GOLD a gold star for several reasons.It is the only company that gives you a real chance to make big money on internet.They pay out 100% commission.The owners work the business with you to ensure your success.The training is worth the price of admission alone.To learn more about edc gold and how it can help you be successful on the internet go to http://mikesteamgold.com

Utilizing the secrets of opti lists programs

Utilizing the secrets of opti lists
Emails are replacing regular mails from the post office. Not only because it is cheaper, since you do not need to buy a stamp, it’s also definitely faster. Emails can be sent in as fast as five seconds, depending on the server, anywhere in the world.
No doubt emails are being used to distribute news letters, promotional mails, and other stuff. How then would you be able to round up email addresses to send those marketing mails you have? Here is where an opt-in list comes in.
An opt-in list is a directory of email address you can send to those mails to. Though it seems to be easy to find email addresses, if you are talking thousands in numbers, it is going to be hard. Besides, you have to determine the recipient of the email. You wouldn’t want your readers mostly male if you are selling lipsticks, right?
A good opt-in list should include the profile of the email address owner. Here are tips on how to create a comprehensive opt-in list for target market.
Create your website.Creating a website is made simple nowadays. A lot of programs are milling about assisting regular computer users in making and maintaining websites in a real simple way. Some website creator just needs you to cut and paste, like that of a regular paint program. Several web hosting sites are available too. Some are even free. If you have a site of your own, you can ask visitors to register with you or sign your guest book as they leave.
Set up a promotion or a freebie.Not all the best things in life are free, as they say. But you can definitely try to give something out for sure. You can see this done all over the web. Free screensavers, free games, free download of programs. And what do they need from you? They just ask for an email address, your name and a little something more about you. Then you can place a check box on the registration form for sending of email. For sure, you can think of something to give out as well.
Write and write some more.There are some web magazines where in readers can submit their writings for a particular topic. If you had a chance to do so, add a link to your article providing information about what you are trying to promote. Some readers of your article may enjoy your work so much they’d like to contact you, so don’t forget to leave your email address too.
Pose an easy opt-out option.People who like to join your opt-in list would, along the way may want to opt out of it somehow. People who are wary of joining may not join at all if they see that it would be near impossible to remove their email address from the listing. Show them that it is as easy to opt-out as it is opting in.
Check other’s strategy too.It would be better if you can find a partner in generating an opt-in list. This way, you can split the expenses and both of you can share the list generated. It will be best to partner with a company that has a business similar to your own line. Both of you can profit more should that be the case.
Use offline ways too.You can put up a small raffle preferably in a supermarket for a certain item they buy. You can place an email address opt-in part in the raffle entry to add to your list. This way, you’d also know the buying preferences of the participants if you mark the entries systemically.
Creating an opt-in list entails a lot of work and funds. You should outline how much you will spend in creating an opt-in list. People appearing at opt-in lists are sales prospects. They are those interested in a certain product that you may be selling. Obtaining an optimal opt-in list would boost your sales up so these tools are undoubtedly essential.
Acquire an opt-in list now or generate one. Either way, you are reaching to people that can be your one of your treasured customers for a long period time.
programs-180
http://www.mikesteamgold.com

Entertainment RSS Delivered Straight Into Your Homes

Entertainment RSS Delivered Straight Into Your Homes
RSS which stands for really simple syndication is a format that is associated with the XML family of file formatting. It functions by continuously running through the websites to scan for updates. It then sends these updates to all of the people who are subscribed to these websites using a feed. This is used most often in web syndication.
To be able to use an RSS feed, you need to have an aggregator, also known as a feed reader. These aggregators are available widely online, so it won't be that hard to scour the net to find the one that you're looking for. There are a variety of aggregators to choose from. Best of all is that you can download them for free.
RSS feeds are often used in blogs, news, and entertainment websites. Anything that relays information to subscribers, and is often updated. These updates are then sent to all of the subscribers of these sites that carry RRS feeds. The updates are summarized, so you'd have an idea what stories they are referring to. If you are interested in the information it's relaying, you can then click on the text to get the longer version of the text.
The great thing about RSS feeds, is that you can also read them through your cell phones, and they come in PDAs.
Most entertainment websites carry RSS feeds such as BBC, Reuters, Boston Globe, CNN, etc. Music reviews, game news, interviews, movie stories, are also put into RSS feeds. This makes it a lot easier for fans to follow stories about their favorite movie stars, sports heroes, latest gaming news, etc. It is offered to you unadulterated, and free from annoying spam that clutters your emails.
A lot of businesses also use RSS feeds to reach their customers. This allows them to directly relay information, uncorrupted, and instantaneously. As soon as you download an RSS feed, you receive the information right away.
Entertainment RSS is an all in one stop. You don't have to click from website to website to get the news that you're after. Entertainment websites that carry RSS offer you the news that you need, automatically as soon as they're updated. This saves you the time and the trouble of having to scour the net for the information that you're looking for.
It is easy to subscribe to entertainment RSS feed, just click the button that indicates the RSS feed. You usually have to copy the URL into your aggregator, but some RSS feeds automatically download into your reader. You can unsubscribe to an RSS feed anytime.
There are some search engines that allow you to search information contained through RSS feeds. There are also feed directories that categorize RSS feeds by order of interest. This makes it easier for people to locate all of the information contained in RSS on any available topics online.
Local news can also be found via RSS. So now instead of tuning into your TV sets to get the latest headlines, updates, and sporting news, you can subscribe to an RSS feed. This way, you get all of your news at once. This allows you to control the way you receive information, and enables you to receive news at your own free time.
The great thing about this is that readers can read the headlines and summary, and then can choose which stories they want to follow. This gives the reader control over the content of the information they are receiving. This way, they are not bombarded by numerous advertisements and countless useless information that they don't have any use for.
Individuals who have blogs with syndicated content can submit the syndicated versions of their blogs to RSS feed directories. This way, blog enthusiasts can have access to their RSS feeds.
Feedster is one of the most popular search engines. You can use this search engine to find numerous entertainment articles, stories, reviews, using an RSS feed. The great thing about RSS feeds, is that you're always updated with the latest news and happenings. RSS feeds is revolutionizing the way information consumers get their content. Instead of being bombarded with a plethora of useless information, the consumers now can select & reject the material that goes into their consciousness.
Entertainment RSS Delivered Straight Into Your Homes


http://www.mikesteamgold.com

Blog RSS

Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you frequently visit or websites that are your favorite. RSS utilizes an XML code which scans continuously the content or subject matter of a certain website in search for new informations then transmits the information updates by way of feeding the information to subscribers.
RSS feeds are generally being utilized in blogs or news sites, though any website wanting to broadcast and publish information can use them. Once new information is sent, it will contain a headline, a little bit of text, and either a rundown or a brief review of the news or story. A link is needed be clicked upon to read further.
So as to accept RSS feeds, a feed reader is needed, called an aggregator. Aggregators are widely and freely available online, and all that is needed is a bit of searching, you will be able to locate a certain interface that best interest you. What’s more, RSS feeds can likewise be read and retrieved from cell phones and on PDAs.
Once you encounter upon a website that you want to add or insert to the aggregator, the process can be done in two ways. Almost all sites offering an RSS feed displays an “RSS” or “XML” button in their homepage and with one click, it promptly add that particular feed to one’s aggregator. Some aggregator however, requires the need to copy and then paste the URL of the feed unto the program.
Whatever the method used, you can be certain that the feed will be accessible soon as you have inserted it, likewise, in just seconds, the next update can arrive. In the event that you do not anymore would want to accept or take in updates, you may simply delete or erase the feed from the aggregator.
Through e-mail subscriptions, you can receive newsletters. RSS feeds on the other hand, can be more convenient in keeping up with newsletter updates since they are prompt and available in an instant; you no longer have to wait for a scheduled time or day to obtain a news summary, plus, these news will never be detained through a spam filter. RSS feeds are widely used everyday by individuals who understand and appreciate the accessibility of fast reports and news that can be readily read and only read certain updates that appeals to them.
Aggregators
Aggregators are popular use of feeds, having several kinds. Web aggregators or portals as they are sometimes called, create this view which is then made available in a Web page. Also, Aggregators have been incorporated into e-mail patrons, users of desktops, or dedicated and standalone software.
Offering a collection of special features, such as combining more than a few related feeds in just a single view, hiding certain entries or statements that has been already viewed, and classifying entries and feeds, the aggregator is a versatile component.
Why make a feed available?
You will have more viewers, since now, your viewers can conveniently see your site without even going out and looking for that certain site. While at first, it may seem corrupt, it will in fact enhance the visibility of your site; this is so because users can easily keep up or keep tract with your site, to allow them to view in a way that they want to; it’s more probable that guests are aware should something that is in their interest is available or accessible on your site.
For instance, every month your website broadcasts a new feature. Having no feed, your viewers will always have to keep in mind to go to your site in a certain time to see if they discover something new; that is, if they can remember, and if they still have the time. However, if you supply a feed for your viewers, they can just point to their aggregator and it will instantly provide them a link along with a description of happenings or events at your site immediately.
What format to choose?
Syndication is very confusing as it uses a lot of formats that can usually be come across in the web. However, this can easily be solved as in general, syndicated libraries are used by aggregators which conceptualize a particular format that a feed is in, in order that they can utilize a certain syndication feed.
With this, whatever format to pick is just a matter of personal preference. RSS 1.0 is far reaching, and practical should it be integrated into Semantic Web systems. RSS 2.0 is very easy and simple create by hand. And atom is an IETF Standard, does it brings constancy, stability and a natural and accepted community to support its usage.

blog RSS

Http://www.mikesteamgold.com

Sitemap Creator

An important tip to remember every now and then is that people visit the site checking out for some information. These Surfers can be an unforgiving lot. Once they found things useful for them in a site they would definitely visit every now and then.
The reason why site maps are indispensable is due to its helpfulness in letting the surfers understand the site program and plan and therefore, speed up the way to onset to what the site will be showcasing. This is a part of the website created where the edifice of a web site can be visible to a surfer or visitor. These visitors can choose the link to where they want to surf with just a touch of the mouse of keyboard.

Here are Significant key pointers of a good site map, which helps visitors at finding information faster on a web site:
· The site map should be the simplest page on the web site. · Keep the name "Site Map" so those visitors won't be having a hard time looking for it.· Always avoid "dynamic" site maps. Those in which the visitors have to find their way easily to get hold of information. · If the site map is list of text links, use the TITLE attribute of the anchor tag and include keywords inside it. · Putting a sentence describing the page contents below the link for that page on a site map is always good.· It should not be the primary navigation on the web site it should complement it. · It is very important that there is a link to the site map page and all pages should carry this link. The site map link can be combined with other links in the main menu on the web site or placed at a section on the web page from which is it clearly seen. · Other important factors on a web site should complement site maps. For example, the link color for visited links should be different from that of not yet visited links so that visitors have a clear idea which pages they have already seen and thus, save time.
In addition to the advantages a site map showcase to "living" surfers, it is also significant for robot surfers from search engines . As a web developer should be aiming to get all visible pages on the web site found in the search engine database. As expected a site map, from one page to another, should carry links to all, it is an ideal form to submit to search engines . Submission of the site map to a search engine might help in getting all web pages indexed quickly by the search engine. I may be incorrect since I have no data to support this point but it just seems logical. However, on a similar note, there is still a limit to all the information that a search engine could provide a visitor. For example, if there’s a page which is not found in the directory program of the web site, it will not be detected other search engines. With this in mind, another importance of a site map it tells the search engine instantly to go to a specifc page rather than scouting through the links.

Two important questions:1. Will the website appear as it was planned even for robots?2. Are the pages exact and effectively designed?Having a site map assists the creator in planning the site before he can even start creating it. Once the pages have been decided, the whole thing becomes simpler and the web pages designs are easily matched to the creator’s ideas.
There are 5 important tips in making a good site map:
Good Site Must-Have 1The logo should be linked to the website homepage.
Good Site Must-Have 2The Site map must be place either on top or on the upper left, under the header. Unless everything’s in order already and sure about the design, never try to alter or make changes for a while.
Good Site Must-Have 3There must be a congenial way to go around searching the web site. Do not place the site map in a location that is different from one page to another, like if it is placed horizontally on one page, it should be placed horizontally on the rest of the other pages. However, the case is different if it is a navigation system for a homepage. This could differ in homepages.
Good Site Must-Have 4Additionally, the logo of the homepage should be linked with a “HOME” or any equivalent sign for easy work around or navigation. There should also be a “contact us,” “about our site,” pages to be visited.
Good Site Must-Have 5The golden rule for a good site map is that the number of a visitor’s clicks should be leading him every step of the way and not jumping to other pages. It is required that the move should be as easy, reliable and above all, very user-friendly.

http://www.mikesteamgold.com/

Maximum Website Promotion through PPC Bid Management

Tools for Internet Marketing have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales.
Pay per click (PPC) is a means to advertise business through the use of keywords/phrases in the search engines. The advertiser is required to only pay for each click that sends a visitor to his website. Search engines such as Overture, Google Adwords, Search Yahoo and Miva are just some examples of search engines. They offer top positions among the sponsored listings for particular keywords/phrases you choose. The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business. The highest bidder gets to be on the top of the search result listing and the second highest bidder, of course, gets the next top listing and so on. Every time a visitor clicks on your website, you will have to pay the same amount that you bid on that particular keyword.PPC can be very costly, time consuming and sometimes not worthy. But if you know how to go about the step by step procedures, PPC is a welcome change to traditional advertising.
If you do your searches for products, articles and auctions in the net, you usually type in a keyword or a set of phrase to guide you in your search. Either you use Google or Yahoo Search depending on where you are most comfortable at and where you usually get the best results. As soon as you key in the search button, immediately a long list of keywords or phrase will be displayed containing the keywords you key in. The first or the top link that you saw is most likely the one who bids the highest for that keyword you type. In this way, businessmen will produce the desired results; they get to be advertised, at the same time, saving and spending only for the clicks they need that might translate to potential sales.
The way to start PPC bid management is to identify first the maximum cost per click (CPC) you are willing to pay for a given keyword or phrase. CPC varies from time and even search engine to search engine too. Maximum CPC can be measured by averaging the current costs of bids (bids range from $0.25 to $5). Average of these bids is to be used as the maximum CPC to begin with. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be determined and you may have to adjust your CPC (bidding rate) accordingly.When you start to bid, see to it that you adopt different bidding strategies for various search engines. Search engines have their own PPC systems that require different approaches. It is also worthy to identify different bids for the same keyword phrases in various search engines.
Another thing, it is wiser not to bid for the top spot for two reasons: 1) It is very expensive and impractical, and 2) Surfers usually try different search queries in various search engines before they settle on the right one that fits to what they are looking for. This hardly results to conversion. Try to bid for the fifth spot instead and work your way up.
If you are now going steady on your PPC biddings, it is time for you to develop your own bidding strategy accordingly. It is important for you to track down which sites bring the bulk of your traffic and identify the ranking of your paid ads. This will help your bidding strategy to be effective and you should also decide where you want your ad to be positioned. Usually your maximum CPC will limit your choices.
Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a significant price increase to move up one spot in the PPC rankings. It is best if you take advantage of the bid gaps by filling them in so you can save up your cents to other bidding opportunities. Often there are keywords worthy of lesser bids to get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but having a poor conversion rate. You have to put in mind that overbidding too is not good but rather the best position for the most effective bid.
Using pay-per-click bid management in promoting your website will only be successful if you take time building many lists across many engines and studying the performance of every listing. In this way, you can make the most value from what you spend in the bidding process. The key is to use the necessary precautions to stay ahead of the competition.
Bid Management Tools
In ensuring best results, you may use bid management tools. There are accepted and approved management tools that will help you in your bidding. They are categorized in two different types:
• Web based (services by monthly subscription) or,• PC based (a purchased software)
Monitoring tools too may help in the tracking down of your keywords/phrases and search engines as to which among them often generate sales, overall and in relation to your cost per click. This is what you call return of investment (ROI) monitoring.
These bid management tools may include additional functions that may not get from online marketing tools that are readily available. Other tools can monitor competitor’s bids, produce reports for different parties and offer the ability to interface with multiple PPC engines. This is particularly helpful to those who manage more than a hundred keywords across several PPC engines to boost productivity and save time.
Pay-per-click bid management is ideal for the effective promotion of your business online without the hassles of draining your financial keeping too much. It is now fast catching up as a means used in marketing your goods and services to reach to as many consumers as possible.

http://www.mikesteamgold.com/

Building an Opt-In List, Building Relationships

Any entrepreneur’s goal should be SUCCESS!
If you aim for success, you must do everything within your means to achieve that. You just don’t go on sitting there in your house complaining about not getting as much profit as you expect. You have to keep moving. You have to pour in and invest enough time, money and effort to have profitable results.In doing internet business, you must aim just the same. You should maximize all of your internet marketing strategies, given the wide market that your business will be exposed to. Imagine the whole online community as potential clients!
Now, one of the best marketing tools that you can use in your online business is building a list. An opt-in list is the best, most effective and smartest option that you can make to make it big. It is one thing to stay in business and it is another thing to have a profitable business. So if you will be allowed to choose, make use of the building list to ensure that profits will keep coming in.
What is an opt-in list?
The opt-in list basically is just a list or a database of names and email ads of people who have visited your website or made a purchase through your website. The listing will allow the owner to send updates, emails or promotions to those who are subscribed.
It is like an ordinary membership or mailing list in an ordinary shop or club, only in this instance, the opt-in list is done online.
Why should I choose to put an opt-in list?
Any visitor that will come to your web site is a potential client. That potential client means there is a potential sale and that potential sale is a potential profit. Now, let’s say that you’ve made a good internet marketing strategy as a result all these potential things have been translated to actual client, sale and profit.
The next prudent thing to do is to not let all these productive efforts be wasted. The next best thing to do is to get the email addresses and other contact details of your clients because your present buyers can still be your clients in the future.
Building a list will definitely work for your benefit. This will ensure that you can maintain close contact and a good relationship with your clients, especially the frequent visitors. This way you will have a regular
This will also save you money, time and effort because once you come up with a new product or new information, you know exactly who you will send updates to because you have a definite market. This is one aspect that you will have to maintain to have a steady source of income at the least. Then the rest of your efforts will be to make the number of your regular clients grow.
Some pointers in building your opt-in list:1. You should put a ‘subscribe link’ or ‘subscribe box’ in your web site. It is advisable to put it on all the pages. Then make sure that it is strategically positioned, meaning it has to be easily located by the visitors. The upper right hand corner of the page would be a good position.
2. Promote your website and promote it even more to make give it more exposure and to get more subscribers.
3. Come up with contests or give away freebies and goodies that will require visitors to give out their email ads to be able to join.
4. Give out information, articles and updates to your clients with your links in it. Make sure that the information will be relevant to the client.
5. Offer free courses to your visitors. This will also help maintain a good relationship with your subscribers.
6. Use your signature also to make your opt-in list expand. Every time you send out messages the link information should be included.
7. Do some networking too. Join some forums or discussions and build relationships with the people there. This way will also be a good way for you to get more contacts and clients.
At the same time you should also know what you should avoid in building an opt-in list. There is one thing that you should keep in mind as the don't's of building a list.
Don't ever spam your subscribers. It is best that you get permission from your subscribers, or else you might end up with a bad reputation.
Avoid pop-ups too. They can sometimes annoy the visitors. There are also pop-up blockers now. Your effort here might end up futile.
You should also refrain from flooding your subscribers with information. You might end up as an annoyance that you might not get a favorable result. There may be times that you'll give relevant information, but your clients may just dismiss it.
The benefits of having many regular subscribers are undeniable. They will definitely keep your business going and you will definitely enjoy the profits that will come in. Just remember that things don’t end there.
Once you’ve build up on a substantial opt-in list, make sure that you maintain it well. Keep in contact with your subscribers. Send them updates. Give out special offers and helpful tips. Freebies will be helpful too.
Just follow this and you’ll see, things can only get better.

http://www.mikesteamgold.com/

Affordable PPC search engine advertising

PPC search engine advertising is by far the most affordable form of advertising available. PPC search engine advertising is a flourishing business that by 2008 is expected to reach $ 8 billion. PPC search engine advertising is about producing leads. Creating leads will help potential buyers find the specific website that will provide them with the product or service they need.
However, PPC search engine advertising does not end there. It is important to understand that although PPC search engine advertising generates leads, it is also important for users to find relevant information at the website they are directed to. Information is a valuable asset in PPC search engine advertising that is often left unchecked by many websites. Keep in mind that users are more likely to purchase products or services from a company that provided them with the necessary information they needed in the first place.
Qualified traffic with PPC search engine advertising
One of the benefits of PPC search engine advertising is that it provides qualified traffic to a specific website. Users that click on a PPC ad are those in search of a particular product or service. This helps eliminate unnecessary clicks from non-prospective buyers that only produce expenditures not profits. PPC search engine advertising is also the fastest way to get a reasonable return on investment.
A bidding process is used to establish the price of a specific keyword. In general, the budget for PPC search engine advertising may be a $100 to $100,000 depending on the number of keywords used. These prices can skyrocket in just minutes as more and more sites bid for the same keyword thus causing the prices to jack up.
PPC ads are placed alongside search engine results to which they are relevant. The highest bids for a specific keyword or phrase gets top billing on the search engine results page. Getting top placement provides greater odds for a PPC ad to get clicked by a qualified searcher.
Elements of PPC search engine advertising
PPC search engine advertising involves three basic elements; constant monitoring, response analysis and refinement as the essential factors involved in PPC search engine advertising. Proper management of PPC search engine advertising can result in big profits for a website.
PPC search engine advertising makes it possible for sites to monitor the productivity of each PPC ad they place. This gives a site the opportunity to turn off any PPC ad that is not performing at its best. PPC search engine advertising provides the most economical way for a site to advertise on the World Wide Web. The cost entailed in PPC search engine advertising is dictated by the clicks made on a particular PPC ad. The number of clicks made on a PPC ad is subtracted from the initial amount paid by the business to a search engine company. To minimize cost and maximize return on investment, a business will have to regularly monitor its PPC search engine advertising campaign.
How to use PPC search engine advertising
Many businesses are unable to get the most out of their PPC search engine advertising campaign. PPC search engine advertising involves a lot more than just bidding on the highest keywords. Information is a main concern of many online users.
Providing online users with relevant information they need will help bring about a more long-term relationship with an online user that will more likely result in a sale. Information provided to online users may be in the form of a newsletter or e-zine that online users would likely sign up for. Sign-ups may be enough to cover the expenses of a PPC search engine advertising campaign.
Sign-ups also help generate leads for websites as they build opt in list from qualified online searchers who clicked their PPC ad. Getting personal information from qualified online searchers can be done in a variety of ways such as offering freebies for surveys or signing up for newsletters.
PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines. Businesses may opt to hire the services of a professional or do PPC search engine advertising with in-house experts. Whatever course of action is selected, a business is sure to get a huge return on investment with PPC search engine advertising.

http://www.mikesteamgold.com/

Why Just The Right PPC Campaign Management Brings in Lots and Lots of Cash

So you spent all your time and energy building the perfect website. Now you want to share the fruits of your labor, and maybe even make some money on the side through your online ads.
Maybe you have an online business that markets a hot product that you are selling on your website; but you find that you are having trouble bringing customers into your site. So instead of gaining money, you are actually losing money because of the monthly rent that you're paying to have your website hosted in cyberspace.The best solution to this problem is to advertise. Let people know that you are here and ready to do business. One of the quickest and most effective ways to advertise your website on the net is to come up with a great PPC campaign management plan. PPC is an abbreviation for Pay Per Click.
Certain keywords or phrases that people type into a search engine lead to hundreds and hundreds of search results that pertain to that specific keyword. Businesses that want to advertise on the net using a PPC campaign have to come up with a plethora of keywords that is associated to the business that they are running; so when potential customers type in these keywords, it will lead them to their business site.
This is pretty much the whole concept that operates behind PPC. This is how a PPC campaign brings in traffic to your site, with the selection of the right keywords that people can search through the net.
Some keywords tend to be more expensive than others, especially popular ones. It is vital to select the right keywords, in order to get your money's worth. This is why it is important to manage you PPC campaign wisely. Sometimes you are better off opting for the less popular keywords that are not so expensive, especially if you have a limited budget. Some businesses even hire the help of a consultant to manage their PPC campaigns.
There are a lot of experts that specialize in PPC campaign management. They come with strategic plans, and assess the need of their clients. They then come up with a PPC campaign that caters to their client's specification.This is why big online businesses seek the expertise of a professional to run their PPC ad campaign, because the right set of plans, can potentially bring in a large amount of profits. The more keywords you have, the more you increase the chances of customers clicking these keywords that would lead them to your website. There are also some software you can purchase, such as GoToast, or Bid Rank. These software track down your keywords listing.
If you are running a business online, and are planning to run a PPC campaign, it is advisable to purchase keywords that are extremely related to the theme of your business. This way, people know what they are getting, and don't get confused about the content of your website. The secret is to use keywords or phrases that are searched frequently, but cost very little.
The chances are, the longer people stay in your site, the likelihood of these potential customers making a transaction. But first thing is first. You must lure them into your turf.
This is why a lot of entrepreneurs spend a large amount of their budget on advertising, because they know that the right advertising campaign can start the ball rolling.
Also, you should do some research before you start your PPC campaign. There are a lot of PPC search engines to chose from. Those who are less renowned charge less for the same keywords that you'd find in the bigger PPC search engines.
The great thing about PPC campaigns is that you can reach a worldwide audience. Advertising online means global marketing.
Most PPC search engines require a monthly payment in exchange for their services. But if you fail to make payments, they will automatically take your listings out of their search engines. So make sure that you pay your monthly bills, so all the efforts that you put into your PPC campaign don't go to waste.
The potential earnings that can be generated by starting a pay per click campaign is significant. That's why a lot of online businesses now are trying to get in on the act. Now, with the right set of keywords, and a smart PPC campaign management plan, more than ever, online businesses are bringing in the big bucks.

http://www.mikesteamgold.com/

To SEO or To PPC?

To SEO or To PPC?The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.
At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.
You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.
Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.
1. SEOSEO stands for Search Engine Optimization. Some researches indicate that 60% - 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.
To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.
In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.
2. PPC
PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.
With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.
There are some guaranteed benefits when you get to maximize the PPC strategy.
? PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.
? At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.
? You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.? You will also be able to adjust well to changes in market demands and trends.
In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.
There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.

Mike
http://www.mikesteamgold.com/

How to Increase Sales Through Streaming Audio

Many studies have proven that radio is a good medium for product advertisements. People listen to the radio for entertainment, usually to listen to the latest music or to their favorite radio program. In between the program, advertisements on products and services are being played.For many years, this has been the trend in advertising. But now that the radio medium is almost behind the audio-visual medium, the TV, and the Internet, other marketing strategies have to be employed to continue the benefits of advertising through audio.
It is then that the benefits of using music on websites were discovered. Before, music on the Internet was just available in downloadable forms as mp3. Even through hosting downloadable music on their servers, companies were able to get much traffic on their sites. And everyone engaged in Internet marketing knows that website traffic plays a big role in boosting product and service sales.
However, there had been a problem with illegal music download in which artists, musicians and record companies have lost millions of revenues.
Then, came the popularity of Internet music streaming. Unlike the former, radio streaming does not allow download of the music files. Thus, the copyrights of the artists and record label owners are protected.
So, how can this be done? There are several ways to stream audio from your site. First, is to stream a radio program from your site or blog. You can find free affiliate programs that allow you to stream their radio content from your site.
What will this mean to you? This means that your site will have new audio content every time it is visited. What's even great is that the content is being updated even without much effort from you.
In this case, what you needed to do is to signup with an Internet radio station and have the link embedded on your blog or website.
Another way is to stream mp3s. To do this, you just need to upload your mp3files on a server and add the files' links to the page. When the link is clicked, the browser opens a media player window and plays a file. However, since the file is in mp3 format, it may also be downloaded. Downloading music files without the authorization of the copyright owner is illegal. Therefore, if you will be using this type of streaming, make sure that you have the appropriate permit to do so.
A third way to add audio to you blog or website is to stream music through organizing playlists. Playlists are m3u files, which if downloaded, will not play music if offline. Using this process, however, can be complex. Here is a short instruction on how to do it.
1. Save your mp3 or wma file on the server. You may skip this step if you know that the file exists on another server and know the link to that file. Make sure that the link has a .mp3 or .wma extension.
2. Open your text editor and type the path to the file. Include the http:// and the file extension. Repeat this step until you have included all the links to the files that you would like to be included in the playlist.
3. Save the playlist with a .m3u extension.
4. Upload the m3u file on the directory where the music files are hosted or to your server.
5. Open your html editor and embed the link to the m3u file. Through this, you can also set if you want to have the playlist to autoplay if someone visits your site of if you want your visitor to control playing the music. You can also set the volume level.
After the code is embedded on the html file, and whenever your site is visited, the songs in the playlist will be buffered, streamed and played one after another. If your playlist has several songs, the user can skip forward or go back a song in the playlist using the media player controls.
Doing this setup works for many website owners. Through this you can customize the type of music being played on your site. You can even play recordings related to your product to boost product awareness.
It requires knowledge of html to be done. But if it will be the best way to increase traffic to your site, why not request assistance from programmers. After all, having audio on a website is a proven way to increase sales.

http://www.mikesteamgold.com/

Increasing Sales Through Strategic Internet Marketing

The Internet has now become an important medium for product and service advertisements. Almost every company that can afford print, radio and TV advertisements have also ventured into placing ads on the Internet.
But with millions of websites out there being visited by millions of computer users, how can you make sure that your ad can be seen by your target customers and that your leads will be followed by these users? Here are a few tips.1. Place an ad on the websites frequented by your target customers. Before doing this, you need to define who will be your target customers. Placing an ad on sites that they usually visit will increase the possibility that your ad will gain the attention and will be followed your target customers.
Also, consider the website's search engine placement, traffic, external linking and the other ads placed on it. External linking will determine if there are other sites that link to this site. This will mean that people can get to the site where your ad is placed, even if they are browsing a different site. Check if many of your competitors have ads on this site.
2. Placing ads on some sites cost some money. However, there are also sites that can place a link to your site, product or service in exchange of having their link being displayed on your site. This is also true about the newsletters sent by site owners to its mailing list members regularly.
Also, having helpful links placed on your site and having sites link to your pages help in boosting search engine ranking. This is similar to making a statement that your site's content is important that other sites have links to your web pages.
3. Pay-per-click (PPC) is also a good method in Internet marketing. You will only need to pay for the ad if the link is clicked. If you prefer this method of advertisement, make sure that you are using services that set limits on daily expenses. There are also services that help you determine effective keywords and monitor the PPC results.
4. Choose your domain name wisely. It is still being debated if domain names matter when it comes to search engine placement. Whether it does or not, having product related domain names help consumers remember your domain, that they can go back to your site even without the links.
5. Make sure you have useful content on your sites. While keyword density is important in search engine placement, having useless information or annoying repetition of keywords will not increase your customer's confidence in your site. It may even affect your sites traffic and can get your site removed from search engines. So make sure that keywords are used strategically.
6. When thinking of keywords, think like your target customers. What do you think are they going to search so they can get to your site? Also, use specific keywords or key phrases. Submitting a single word or a very general phrase to a search engine will not get you to the top of the search results compared to submitting specific keywords that describe your product and services perfectly.
7. Track your ads. Always check how much you have spent on placing links on frequently visited sites and on PPC. There are services that allow you to monitor PPC transactions and how many of these end in sales. You always need to consider if the ads that you have placed on these websites are getting you to your target consumers and if these ads can lead to revenue.
One final tip on marketing products and services, sell the benefits. It will help your marketing strategies a lot if you highlight the benefits of choosing your products and services instead of merely discussing the product specifications. Product specifications may not mean much to customers, unless they know what these stand for (how these specifications affect the quality of the product or service).Many people say getting to the top of search engine results is difficult since millions of websites exist, which can be using the same keywords. While this is true, this doesn't mean that your website has to stacked under your competitors' websites when presenting search engine results. Strategic advertising and linking, together with useful content, can also get you to the top of the search results.

http://www.mikesteamgold.com/

Cash and Pay-per-click Affiliate Programs

Millions are paying to get a ride on the Information Super Highway everyday. Now, it is widely known that the Internet is an accessible resource of many income-generating activities. Whether you belong to a private sales company or you are just interested in internet marketing, PPC affiliate programs can be a powerful venue to make money from the Internet. A partnership with an affiliate merchant is a win-win situation for the merchant and the affiliate: sales are soaring because of exposure and traffic while the affiliate is earning good cash.
To make things much simpler: the affiliate merchant provides a strip of advertisement and pays you when someone clicks on the ad’s link. You can get a commission of $0.10 to $0.30 for every click, but it sometimes it can go higher depending on your merchant affiliate. Sometimes, merchants require a quota ($1.4 for every 1000 clicks). Plus, you can get discounts from your merchant affiliates if you happen to like their products too. You can just kick back and relax while your website is generating cash. Sounds easy, doesn’t it?
What is PCC Affiliate Program?
PPC means pay-per-click, wherein you get in partnership with an affiliate company that literally pays you for every click. There are actually two types of PCC affiliate programs – those who pay a commission based on the number of clicks and the other based on the sales. The pay-per-click scheme is much more popular than pay-per-lead because the affiliate gets paid by just clicking the ad, regardless of whether the visitor buys from the affiliate merchant or not. Plus the chances of a visitor purchasing something from the affiliate merchant are not really that high.
In choosing an affiliate program, read the fine print carefully – some pay-per-click programs get the ratio of the number of people who went to your site and the actual people who clicked on the ad. If you have a heavily targeted website, this can hurt your earnings.
How do I start?
Of course, you need to have a website. Depending on your target audience, choose the best affiliate merchant that is most related to your topic. For example, your website is about Carpentry then you can search for affiliate programs that sell tools used in carpentry.
However, if you don’t have a website, that’s not a problem. You can put up a content site about absolutely anything under the sun like ‘Taking Care of Dogs’ or ‘Decorating your own Home.’ But wait, its not over yet. We are faced by a dilemma – on how to increase traffic! You first need to get internet surfers to see your website, then the ad.
How do I increase my traffic?First, design your website in such a way that it will attract internet users. A user-friendly site is always recommended so that the customers will know which one to click. Take into consideration the look and feel of the advertisement. If it doesn’t look professional, most likely, users will just ignore it. Place the ad on a strategic location – one where users can see it clearly. Visibility of the ad is always important.
Another way is to post a link to your website in forums, web communities, ezine articles or bulletin boards. However, this method requires a lot of effort – that defeats your purpose of getting easy money in the first place! The key is to do something once and forget about it. It’s like putting your business on autopilot. To maintain you pay-per-click business, be sure to track down site activity, so you are updated on how much money you are making.
Can I make more money?
If you think you can go to the next level, you can try a two-tier affiliate program. This gives you the power to recruit affiliates. Other than the money you get from your website’s clicks, you will also get a percentage of what your affiliate generates. Some companies give 30% to a soaring 50% commission on all referral sales.
Remember, you should be able to manage and monitor your affiliate program. If you can recruit more affiliates, then you can get paid more without even moving a finger! Choose affiliates that can most likely attract more internet users and bring more traffic. You just have to know the right people.


http://www.mikesteamgold.com/

PPC Advertising for Maximum Web Promotion

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?
Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.
Here are the benefits of PPC advertising are:1. You need not be a genius in computer and technology to be able to run this ad campaign. 2. Immediate results are seen after a few days.3. No need to make a website conform to the SEO rules.4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.5. You can make use any search engine available.6. You can type in any keyword you like.
Cons of PPC advertising includes:
1. Fixed payments every month to the search engine you choose.2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.3. Inability to pay for the fees next month would mean removal of your website on the paid listings.4. This advertising can only be used temporarily because it is difficult to handle in the long run.5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.
But how exactly PPC advertising can increase traffic, leads and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign. More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

http://www.mikesteamgold.com/

PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS "CLICK"

PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.
In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.
PPC advertising is also known under the following names/variations:
· Pay per placement· Pay per performance· Pay per ranking· Pay per position· Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the 'landing pages' for your ads.
7. Placing the advertisement in the search engine.
There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below:
· Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.
· Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.· Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.
· Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Below are some important things to consider when planning on a pay per click campaign:
1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).
2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.
3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.
4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.
5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.
6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:
· Discount offers· Testimonials· Celebrity/famous endorsers· Money-back guarantees· Free trials or sample offers· Freebies· Reverse psychology· Major benefits ("Lose weight")· Direct instructions ("Click here")
7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.
Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

http://www.mikesteamgold.com/

Mapping Your Way to a Good HTML Site Map

Ever wondered what site maps are for?
In any internet marketing endeavor, the best thing to do is to maintain a good linkage and to always stay indexed. There many ways available to you online to have your web site indexed and spidered. Using HTML site maps is a way you can utilize to make sure that your site is up to date in the internet and search engine database.
What is a site map?
A site map basically is a page that features or lists the links you have on your web site. This will make it easier for search engines to proceed and spider your web site. It is usually found near the bottom page of a web site.
Why are site maps important?
An HTML site map is important. It should contain the top level pages. In one page, there should be just about the right amount of links in it. The link should not exceed 100 for more favorable views.
There are certain benefits in having a good HTML sitemap. This generally would assure any potential customer to easily navigate the site, find exactly what they came to look for. The site map page will serve as a tool for your visitors. This way they will opt to visit your site more if they can easily browse and find their way in your web site. It can also ensure that your visitors can very well stay in your web site.
Good links will also ensure you that spiders will locate your web site easily each week. This will make your site indexed by the important search engines online. This will also avoid your site from being dropped.
However, HTML site maps may serve more important purpose than merely as another link to click on. The specific purpose you should consider in having a site map is to make it easier for search engine robots to ‘crawl’ in your web site. Pages are located by search engines through ‘crawling.’ It is a process that goes through the index of a page, following the links and adding the pages to the database.
The problem would come in when search engines fail to locate the page because links are not that accessible. It is the site map that will address this dilemma. Search engines will be given access to the different links in your web site simply by following the site map in your home page.
Here are some important pointers in creating your HTML site map.1. Get tutorials on how to make your site map. There are available pages online that can give you a step-by-step guide in coming up with a good website.
2. You can also ensure that your site map looks good, to make it more pleasing to the eye of your visitor and to make navigation easier. You can get ideas for a properly designed site map online too.
3. Make sure that your site map will provide also the links to the important pages in your web site. This way your visitors will not get lost. At the same time you can ensure that your guests will still be able to get the general idea of your web site structure. It is advisable that you make links as simple as possible.
4. Make the link to your site map as visible and obvious as possible in your homepage. Visitors should not spend too much time in locating it or else you might end up losing them.
5. A site map serves more like a table of contents of your website. It should provide all of the different sections of your internet site with all the information and data that may be found in each section.
6. Each of the contents in your site map must have a hyperlink to its respective URL.
7. If you will have to give way to numerous links, you can make use of several pages. You could numbers each site-map page or you could also make use of the contents in naming each site-map.Having an HTML site map will furthermore help you in maximizing traffic to your web site. Just make sure that your homepage as well all the internal pages are properly indexed. Creating a site map will definitely make things more efficient for you. The links to all the pages in your website will be directly connected to your homepage.
Aim high for your internet marketing endeavors. The more links you have to your site, the higher is the possibility of getting a good rank among the major search engines, so don’t hesitate to learn the rules of the game and make yourself a sure winner.

http://www.mikesteamgold.com/

Site Making Using Google

Businesses that want to sell something in the market need 2 things. The first is the product to be sold which has to be made then distributed to places like the grocery, the mall or the supermarket. The second is marketing which is the vehicle to carry that message across to the consumer so that people are aware of its existence then it is purchased.
The age of the internet has given people the opportunity to make money via the web. There are a lot of websites that offer a person the chance to be seen easily and quickly and one of the best right now is using site maps created by Google.
The benefits of using Google are the following;
· It helps people find ones web page better than other search engines because of better crawl coverage.
· People will be able to search on certain keywords that the person put in place which will directly lead searchers to ones website.
· It allows the person to provide specific information to Google about the web page such as the last time it was modified or how often it is changed.
· Using Google straight will allow ones web page to be seen quickly which is a lot better than other computer companies who promise to do the same thing but can’t deliver in the end.
Now that the benefits have been mentioned, it is now time to go through the step by step process to make a Google site map.
1. The first thing that needs to be done is to do the proper research. The service or product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work.
2. Next, one should focus on the product or service that is being offered to the customer must be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesn’t? What makes it unique which is not only about the product on hand but the service that this can give as well?
Just like a normal business where business is done on the phone or in a store, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.
To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.
3. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used. 4. When a domain name has been selected, one should enter the URL of the website to be created. Google site maker will then crawl the site and create a list of all the links it can find.
5. Next, one should fix the control settings. Doing this will determine how frequent the contents of the site changes which will let Google know how often it should be crawled.
6. If there are certain URL’s that a person does not wish to be included in ones site, Google can be instructed to bypass it so that it will not be crawled and posted on ones site map. One can select what types of files to be bypassed whether these are .zip or .exe files.
7. Also, one has the option of adding the sites FTP information since Google can automatically upload the site map for the person.


http://www.mikesteamgold.com/

Benefits of a generator sitemap

Generator sitemap programs can be downloaded from various sources on the Internet. Generator sitemap programs have two fundamental purposes. Generator sitemap programs help surfers navigate a site effectively. At the same time, a generator sitemap program encourages search engine spiders. Google offers one of the most popular generator sitemap programs ever to hit the Internet. The generator sitemap of google makes it possible for a website to get listed and get updated by the google search engine. Setting up the generator sitemap helps speed up the addition of the web pages of a site to the google listing. The generator sitemap also makes it easier for a site to get noticed by online surfers. In addition, any changes made to a website that has a generator sitemap is immediately picked up by google. The generator sitemap also helps keep online information fresh and up-to-date for users.
Visibility is key to generator sitemap
Visibility is a major concern when using a generator sitemap. A website that is completely indexed has better chances of getting top search engine placement in page results. Many of the popular browsers used by searchers and that support java recognize generator sitemap programs. These include firefox and Internet explorer.
An online consumer that searches for a specific content on the web can immediately be directed to any one of the web pages of a particular site. The generator sitemap makes it easier for a search engine to provide accurate results from web pages they are familiar with.
Who can benefit from a generator sitemap?
A generator sitemap is highly recommended for websites that often do repeated modification of their web pages. A generator sitemap can be used for websites of any size, regardless of the number of web pages a site may contain.
Although using a generator sitemap is not a guarantee of increased site rankings, it does however provide a website a better opportunity of getting listed on a search engine.
Working with a generator sitemap
Most of the available generator sitemap programs available on the web make use of extensible markup language or XML. Similar to hypertext markup language or HTML, XML is used widely in blogs and syndicated feeds on the Internet. Each line of a XML code for a generator sitemap has a specific purpose.
The location or <.loc> identifies the name of the web page of a website. The line <.lastmod> indicates when the web page was last modified. The format for <.lastmod> can either be dd.mm.yyyy, dd.mm.yyyy hh:mm, dd/mm/yyyy or dd/mm/yyyy hh:mm. Shortcuts can also be used to simply the assignment of dates to the cell.
<.changefreq> advises the search engine of a specific time frame when the web page is regularly updated. This can either be done on an hourly, daily, weekly, monthly or yearly basis. For web pages that are not updated, the value 'never' is used. <.priority> indicates the level of priority that a search engine should give a particular web page of a website. These levels range from 0.0 for least priority to 1.0 for high priority.
Creating a dynamic generator sitemap
Creating a dynamic generator sitemap is useful for websites containing various web pages. The google search engine makes it easy for users to adapt their google sitemap with the help of a python script.
The python script generates a sitemap using sitemap protocol. This creates a sitemap from either access logs, URL lists or from web server directories.
Tips for using a generator sitemap from google
As one of more popular search engines offering a generator sitemap for websites on the Internet, google offers a few tips for its loyal users. Using the google sitemap url encoder/decoder is helpful for submitting sitemaps to google. For websites that have numerous web pages, creating a sitemap can be a tremendous task. For this situation it is best to click on the column title in order to make it easier for a URL list to get sorted.
The google generator sitemap allows users to save their settings after creating a sitemap. Users can use these saved settings as a guideline for succeeding generator sitemap updates. The generator sitemap also recognizes the use of robots.txt files.
Using a generator sitemap is a positive move in getting top ranking on the Internet's top search engines as well as high visibility among online users.


http://www.mikesteamgold.com/

Site Making Using Google

Businesses that want to sell something in the market need 2 things. The first is the product to be sold which has to be made then distributed to places like the grocery, the mall or the supermarket. The second is marketing which is the vehicle to carry that message across to the consumer so that people are aware of its existence then it is purchased.
The age of the internet has given people the opportunity to make money via the web. There are a lot of websites that offer a person the chance to be seen easily and quickly and one of the best right now is using site maps created by Google.
The benefits of using Google are the following;
· It helps people find ones web page better than other search engines because of better crawl coverage.
· People will be able to search on certain keywords that the person put in place which will directly lead searchers to ones website.
· It allows the person to provide specific information to Google about the web page such as the last time it was modified or how often it is changed.
· Using Google straight will allow ones web page to be seen quickly which is a lot better than other computer companies who promise to do the same thing but can’t deliver in the end.
Now that the benefits have been mentioned, it is now time to go through the step by step process to make a Google site map.
1. The first thing that needs to be done is to do the proper research. The service or product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work.
2. Next, one should focus on the product or service that is being offered to the customer must be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesn’t? What makes it unique which is not only about the product on hand but the service that this can give as well?
Just like a normal business where business is done on the phone or in a store, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.
To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.
3. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used.
4. When a domain name has been selected, one should enter the URL of the website to be created. Google site maker will then crawl the site and create a list of all the links it can find.
5. Next, one should fix the control settings. Doing this will determine how frequent the contents of the site changes which will let Google know how often it should be crawled.
6. If there are certain URL’s that a person does not wish to be included in ones site, Google can be instructed to bypass it so that it will not be crawled and posted on ones site map. One can select what types of files to be bypassed whether these are .zip or .exe files.
7. Also, one has the option of adding the sites FTP information since Google can automatically upload the site map for the person.

Benefits of a generator sitemap

Generator sitemap programs can be downloaded from various sources on the Internet. Generator sitemap programs have two fundamental purposes. Generator sitemap programs help surfers navigate a site effectively. At the same time, a generator sitemap program encourages search engine spiders. Google offers one of the most popular generator sitemap programs ever to hit the Internet.
The generator sitemap of google makes it possible for a website to get listed and get updated by the google search engine. Setting up the generator sitemap helps speed up the addition of the web pages of a site to the google listing. The generator sitemap also makes it easier for a site to get noticed by online surfers. In addition, any changes made to a website that has a generator sitemap is immediately picked up by google. The generator sitemap also helps keep online information fresh and up-to-date for users.
Visibility is key to generator sitemap
Visibility is a major concern when using a generator sitemap. A website that is completely indexed has better chances of getting top search engine placement in page results. Many of the popular browsers used by searchers and that support java recognize generator sitemap programs. These include firefox and Internet explorer.
An online consumer that searches for a specific content on the web can immediately be directed to any one of the web pages of a particular site. The generator sitemap makes it easier for a search engine to provide accurate results from web pages they are familiar with.
Who can benefit from a generator sitemap?
A generator sitemap is highly recommended for websites that often do repeated modification of their web pages. A generator sitemap can be used for websites of any size, regardless of the number of web pages a site may contain.
Although using a generator sitemap is not a guarantee of increased site rankings, it does however provide a website a better opportunity of getting listed on a search engine.
Working with a generator sitemap
Most of the available generator sitemap programs available on the web make use of extensible markup language or XML. Similar to hypertext markup language or HTML, XML is used widely in blogs and syndicated feeds on the Internet. Each line of a XML code for a generator sitemap has a specific purpose.
The location or <.loc> identifies the name of the web page of a website. The line <.lastmod> indicates when the web page was last modified. The format for <.lastmod> can either be dd.mm.yyyy, dd.mm.yyyy hh:mm, dd/mm/yyyy or dd/mm/yyyy hh:mm. Shortcuts can also be used to simply the assignment of dates to the cell.
<.changefreq> advises the search engine of a specific time frame when the web page is regularly updated. This can either be done on an hourly, daily, weekly, monthly or yearly basis. For web pages that are not updated, the value 'never' is used. <.priority> indicates the level of priority that a search engine should give a particular web page of a website. These levels range from 0.0 for least priority to 1.0 for high priority.
Creating a dynamic generator sitemap
Creating a dynamic generator sitemap is useful for websites containing various web pages. The google search engine makes it easy for users to adapt their google sitemap with the help of a python script.
The python script generates a sitemap using sitemap protocol. This creates a sitemap from either access logs, URL lists or from web server directories.
Tips for using a generator sitemap from google
As one of more popular search engines offering a generator sitemap for websites on the Internet, google offers a few tips for its loyal users. Using the google sitemap url encoder/decoder is helpful for submitting sitemaps to google. For websites that have numerous web pages, creating a sitemap can be a tremendous task. For this situation it is best to click on the column title in order to make it easier for a URL list to get sorted.
The google generator sitemap allows users to save their settings after creating a sitemap. Users can use these saved settings as a guideline for succeeding generator sitemap updates. The generator sitemap also recognizes the use of robots.txt files.
Using a generator sitemap is a positive move in getting top ranking on the Internet's top search engines as well as high visibility among online users.

Selecting a Search Engine Optimization Company

A Search Engine Optimization Company can be an invaluableasset in your Internet marketing campaign. They specializein knowing how to raise your search engine positions,monitoring those positions on the regular basis, andadjusting their strategies to account for undesirableresults in any given month. Since this takes a lot of time,effort, and specialized knowledge, it can be in your bestinterest to go to an outside source rather than try tomaintain high search engine positions on your own.
However, like every business, there are good companies andthere are lemons. Knowing the right questions to ask andthe criteria to look for will help you in choosing anaffordable, effective search engine optimization company.
When looking at different companies, begin by consideringthe approach they employ to raise your search enginepositions. Steer clear of companies that use cloaked,doorway, or bridge pages to raise your positions. Thesetechniques violate most search engine policy, and in theworst case scenario, will only get your website severelypenalized, if not removed entirely from a search engine'sindex.
A cloaked page is a page that is created which is invisibleto the regular visitor to your website. The cloaked page iscoded to detect a search engine spider and divert them tothis special page, which is set-up to artificially boostyour search engine position. Doorway or bridge pagesutilize the same concept, but often reside on an entirelydifferent server. Google, one of the largest and mostimportant search engine on the Internet, will remove yourwebsite from their index if they detect you have cloakedpages. Never, never employ any company that uses thistechnique!
Another important element is to get a guarantee that thecompany you hire will not work with your competitors whilethey are working for you. Obviously, this would seriouslycompromise the effectiveness of the search engineoptimization campaign. Be aware that some companies willuse the success they achieve for your website to sell theirservices to your competitors. So get your guarantee inwriting, and make sure it is legally binding.
Of course, one of the most important factors you want tocheck out is the company's track record of results.However, don't take the company's word for it. They willundoubtedly be slanting their results in order to selltheir services to you. To go beyond their simple statementof success, ask them a few pertinent questions, and verifytheir answers.
Ask them which engines they have achieved the best resultson. The ones that are important are the most popularengines, and these are the ones you want to see goodresults on. Since the popularity of search engines canchange with the landscape of the overall Internet, checkout the Nielsen Netratings page at Search Engine Watch. Youcan access this athttp://www.searchenginewatch.com/article.php/2156451.
Next, find out what keywords and phrases they are claiminggreat results with. It's easy to get high rankings withunpopular words. For instance, the keyword "cat leashes"will get high popularity ranking because no one else wouldthink of using it. What you are looking for is good resultsusing popular keywords. Check out the software Wordtracker,available at www.wordtracker.com. You can order a freetrial, or a subscription ranging from 1 day to 1 year. Thissoftware rates the popularity of keywords and phrases basedon actual search engine use.
Next, look for good results over an entire site that thecompany claims to have successfully worked for. You want tosee a wide range of positions over a number of differentsearch engines using different keywords or phrases for theentire site. Request a report for any client the companyclaims to have done well for. This report should show goodpositions on a number of the most popular search enginesfor a variety of different, popular keywords and phrases.
When you are checking out search engine optimizationcompanies, make sure they have actually done the work theyare claiming to have done. Some companies will use othercompany's results in order to get you to sign on with them.If you are in doubt, call the company they are showing youresults for, and ask for the name of their search engineoptimization company.
It's important to keep in mind that a successful searchengine optimization campaign will result in maximumexposure across a wide range of popular search enginesusing a variety of keywords and phrases. This is theformula for a successful campaign, and you should keep italways in the forefront of your marketing strategy.
Ask the search engine optimization company you areconsidering for a report that shows you rankings across anumber of popular search engines for a period of at leastsix months. Remember: search engine marketing is a processthat is continual, and you need a company that not onlyunderstands this, but keeps constant tabs on your searchengine positions. That company must also be able to adjustits strategy in the event that search engine rankings drop.
Since search engine marketing is an on-going process, yourpositions must be constantly monitored. If you want yoursearch engine optimization company to do this for you,request a sample of a monthly report. It is essential thatthis report should show rankings for the most popularsearch engines. Don't be impressed by a report that onlyshows great results for a limited number of small searchengines. These are fairly easy results to acquire. Alsoconfirm that the popular search engine results they areshowing you are indeed the popular search enginescurrently.
Be sure the sample report the company shows you is in aformat that you can easily understand. For example, itcould be in the form of a chart that covers a period of atleast six months and presents data such as the top 50positions broken down on a monthly basis or the top 5 pageseach month. Then, ascertain that the company you areconsidering actually monitors these positions or pagesevery month, and that the sample report they show youincludes findings and recommendations for the specificsite. This insures that the company will actively monitorand make adjustments to their strategy on a continual basisrather than simply gather statistics on your positions. Youneed a company that is actively participant in your searchengine marketing campaign, not just an informationgatherer.
Obviously, your finances have to figure into your choice ofcompany, but bear in mind that a search engine optimizationcompany is crucial the success of your marketing campaign.It is not just a casual accessory. If you cannot afford acompany that will do a thorough and reliable job for yourwebsite, you might consider waiting until you do have thefinances in place.
If you have to find a company and can't wait for yourfinances to catch up, you may be able to find an affordablecompany that will also be able to supply quality, reliablework, such as a fairly new company. Just remember thatthere are risks involved with using a company without aproven track record - and that risk is your money! Don'ttake that leap unless the company can supply you with aleast a few references.
References are the most reliable indicator of a goodcompany. Don't use a company that won't show yourreferences because of any reason, confidentiality included.Remember - even doctors will provide references! The firmyou choose should provide you with a minimum of tworeferences, one that is from the past, and one that iscurrent.
When you contact these references, be prepared to askprecise, specific questions so that neither of your time iswasted. Ask them what their experience was like with thecompany, such as their availability to answer questions anddeal with problems and their ability to meet deadlines. Askthe reference to rate the overall performance of thecompany.
Find out if the company requested that the reference makesignificant changes to their web pages that affected thevisitors coming to their site. You are looking for a searchengine optimization company that can balance the needs ofboth search engines and site visitors without compromisingeither.
The most essential question to ask is whether the work ofthe search engine optimization company resulted in higherprofits for the reference. Without profits, it doesn'tmatter whether your positions are at the top of the list ornot.